kostja94/marketing-skills Skills

When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing."

When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic."

When the user wants to define, audit, or apply visual identity (typography, colors, spacing). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," or "design tokens."

When the user wants to add, optimize, or audit breadcrumb navigation. Also use when the user mentions "breadcrumbs," "breadcrumb trail," "breadcrumb nav," "breadcrumb links," "path navigation," "site breadcrumb," "BreadcrumbList schema," "location-based breadcrumb," "attribute-based breadcrumb," "site hierarchy display," "add breadcrumbs," or "breadcrumb SEO."

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite."

When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community."

When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button."

When the user wants to submit a product to directories, launch platforms, curated lists, or app stores. Reads product-marketing-context.md when present and generates ready-to-paste submission content per platform. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "product info for directory," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "submit to directory," "launch on Product Hunt," "navigation site," or "product directory."

When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program."

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email."

When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon."

When the user wants to design, optimize, or audit website footers. Also use when the user mentions "footer," "page footer," "site footer," "footer links," "footer navigation," "footer SEO," "footer design," "footer CTA," "multi-column footer," or "footer sitemap."

When the user wants to analyze Google Search Console data, use GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "title tag," "meta description," "GSC data analysis," "Search Console API," or "searchanalytics.query."

When the user wants to design, optimize, or audit hero sections (above-the-fold main visual area). Also use when the user mentions "hero," "hero section," "hero area," "above the fold," "above the fold content," "landing hero," "main banner," "banner section," "first fold," "hero section design," or "hero conversion."

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal."

When the user wants to optimize logo placement, linking, or branding on a website. Also use when the user mentions "logo," "brand logo," "header logo," "logo placement," "AI logo design," "logo link," "logo alt text," "logo sizing," "favicon logo," or "logo usage."

When the user wants to design, optimize, or audit site navigation menus. Also use when the user mentions "navigation," "nav menu," "header menu," "site structure," "menu design," "navbar," "main menu," "mega menu," "dropdown menu," "mobile menu," or "hamburger menu." For breadcrumbs, use breadcrumb-generator.

When the user wants to design, optimize, or audit newsletter signup forms. Also use when the user mentions "newsletter," "email signup," "subscribe form," "email capture," "lead magnet," "newsletter form," "email opt-in," "subscribe CTA," "newsletter signup," or "email list building."

When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers."

When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop."

When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring."

When the user wants to design, optimize, or audit a sidebar for blogs, docs, or content pages. Also use when the user mentions "sidebar," "blog sidebar," "content sidebar," "side panel," "sidebar navigation," "related content," "sidebar CTA," "doc sidebar," or "sidebar widgets."

When the user wants to add, optimize, or audit social share buttons (share article to X, LinkedIn, Facebook, etc.). Also use when the user mentions "share buttons," "social share," "share to X," "share to LinkedIn," "social sharing," "share icons," "share widget," "native share," "Web Share API," or "share intent URLs."

When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section."