influencer-marketing
Scannednpx machina-cli add skill kostja94/marketing-skills/influencer --openclawChannels: Influencer
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
Identify:
- Goal: Brand awareness, trust, or direct conversion
- Platform: Instagram, TikTok, YouTube, LinkedIn
- Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
Influencer vs. Affiliate vs. Creator
| Dimension | Influencer | Affiliate | Creator Program |
|---|---|---|---|
| Goal | Brand exposure, trust | Direct sales | Content co-creation |
| Incentive | Paid, product exchange | Commission | Credits, free use |
| Content | Influencer original | Links sufficient | Must use product |
| Relationship | Short or long-term | Transactional | Long-term |
Influencer Types by Platform
| Platform | Best For | Audience |
|---|---|---|
| Visual, lifestyle | 25–34 | |
| TikTok | Viral, short-form | Under 24 |
| YouTube | Reviews, tutorials | 18–24 |
| B2B, professional | Professionals |
Discovery & Screening
- Platform search: Search by brand/industry terms; check competitors
- Tools: Stormy.ai, Upfluence, Passionfroot
- Form: Application form on site for interested creators
Screening: Engagement rate > follower count; avoid fake followers; content style match.
Cooperation Models
| Model | Use |
|---|---|
| Product exchange | Low cost; testing; requires influencer interest |
| Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common |
| Paid promotion | Direct payment; quick exposure |
| Long-term partnership | Brand ambassador; sustained relationship |
Content Strategy
- Forms: Shoutout, review, favorites, tutorial, placement
- Creative freedom: Avoid overly scripted; authenticity drives trust
- Cross-platform: Repurpose for website, ads, email
- Publishing: Multiple drops; align with target market hours
Best Practices
- Payment: PayPal; prepay + final payment after publish
- Contract: Clear dates, review process, deliverables
- Content review: Brand guidance without over-control
- Disclosure: FTC/ASA compliant; disclose paid partnerships
Output Format
- Platform and tier selection
- Discovery approach
- Cooperation model
- Content brief
- Tracking plan
Related Skills
- affiliate-marketing: Influencers can be affiliates (hybrid model)
- creator-program: Long-term creator partnerships
- employee-generated-content: Internal employee content; influencer is external
- affiliate-page-generator: Commission structure if hybrid
Source
git clone https://github.com/kostja94/marketing-skills/blob/main/skills/channels/influencer/SKILL.mdView on GitHub Overview
Guides planning, implementing, and optimizing influencer campaigns for AI and SaaS products. Focuses on trust and brand exposure, aiming for higher conversions and lower CAC through creator partnerships, ambassadors, and micro-influencers.
How This Skill Works
Begin with an Initial Assessment to align goals, platforms, and audience. Differentiate between Influencer, Affiliate, and Creator programs, then plan Discovery & Screening to select suitable partners using tools like Stormy.ai, Upfluence, and Passionfroot. Define a Cooperation Model, craft a Content Strategy that preserves authenticity, and finalize with an Output Format detailing platform, discovery approach, and tracking plan.
When to Use It
- Planning a new influencer campaign for an AI/SaaS product.
- Seeking boost in brand exposure and consumer trust.
- Screening and selecting creators or influencers to collaborate with.
- Choosing a cooperation model (product exchange, affiliate, paid, or long-term partnerships).
- Ensuring disclosure and compliance for paid partnerships.
Quick Start
- Step 1: Define goal (brand awareness, trust, or direct conversion), platform targets, and creator tiers (nano to macro).
- Step 2: Choose a discovery approach and cooperation model; reach out via applications or direct outreach using tools like Stormy.ai, Upfluence, or Passionfroot.
- Step 3: Create a concise content brief, set timelines, establish tracking, and plan for compliance and disclosures.
Best Practices
- Payment: Use secure methods (e.g., PayPal); prepay plus final payment after publish.
- Contract: Define clear dates, deliverables, and a review process.
- Content review: Allow authenticity with minimal over-scripted guidance.
- Disclosure: Ensure FTC/ASA compliant disclosure of paid partnerships.
- Output planning: Align multiple drops with cross-platform repurposing and brand voice.
Example Use Cases
- Launch a SaaS tool with micro-influencers to validate features and collect authentic feedback.
- Develop a brand ambassador program for ongoing creator partnerships in a B2B SaaS context.
- Run a YouTube tutorial/review series with creators to demonstrate use cases.
- Execute cross-platform promotions (Instagram, TikTok, LinkedIn) with cohesive messaging.
- Implement an influencer-affiliate hybrid campaign with clear commission structures and disclosures.
