footer-generator
Scannednpx machina-cli add skill kostja94/marketing-skills/footer --openclawComponents: Footer
Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for key pages and audience.
Identify:
- Site type: Marketing, e-commerce, SaaS, blog
- Footer goals: Navigation, lead capture, trust, legal
- Platform: Web, mobile, both
Essential Footer Elements
Navigation & Links
- Links to high-priority pages: About, Contact, Services, FAQs
- Related blog posts and internal content links
- XML or HTML sitemap links
- Product/service category links (e-commerce)
- Avoid excessive links: Google warns that too many internal links can harm SEO; link only to high-priority pages
Business Information
- Physical address, phone, email
- Social media profile links (Follow us) -> distinct from social-share-generator (share this page)
- Copyright and legal information (Privacy Policy, Terms of Service)
User Engagement
- Newsletter signup forms
- Call-to-action buttons
- Customer testimonials or support resources
SEO Best Practices
| Practice | Purpose |
|---|---|
| Strategic linking | Link to important pages; avoid link bloat |
| Descriptive anchor text | Target keywords; avoid "Click here" |
| Text links | Prefer text over images for crawlers |
| No dead ends | Ensure pages link to other content |
| Semantic HTML | <footer>, proper landmark roles |
Link Strategy
- Footer links help crawlers discover pages and understand site structure
- Too many links can dilute page context; keep focused
- Include sitemap link for comprehensive discovery
UX Guidelines
Placement & Visibility
- Footer at bottom; visible without dominating desktop view
- Mobile: Valuable for users who don't scroll to top
- Secondary navigation; complements header nav
Organization
- Group links by category (Product, Company, Legal, Support)
- Use clear headings for each column
- Prioritize most-used links
Accessibility
| Requirement | Practice |
|---|---|
| Contrast | 4.5:1 for link text |
| Touch targets | >=44x44px on mobile |
| Keyboard | Full keyboard navigation |
| Screen readers | Proper heading hierarchy, landmark roles |
Output Format
- Footer structure (columns, link groups)
- Link list with anchor text suggestions
- SEO checklist
- Accessibility checklist
Related Skills
- navigation-menu-generator: Footer complements header nav
- social-share-generator: Footer has profile links (Follow us); social-share has share buttons (share this page) -> different use cases
- xml-sitemap: Footer can link to sitemap
- internal-links: Footer is secondary internal linking
- newsletter-signup-generator: Footer often hosts signup forms
Source
git clone https://github.com/kostja94/marketing-skills/blob/main/skills/components/footer/SKILL.mdView on GitHub Overview
Footer-generator helps design, optimize, and audit website footers to improve navigation, crawlability, and conversions. It covers essential footer elements, recommended link structure, and accessibility to ensure footers support users and search engines.
How This Skill Works
Analyzes current footer structure, categorizes links into groups (Product, Company, Legal, Support), and checks for key elements like address and sitemap. It applies SEO and UX best practices—descriptive anchor text, semantic HTML, and accessible targets—and outputs a structured footer plan with column layouts, anchor suggestions, and checklists.
When to Use It
- Redesigning or updating the site footer layout and visual style
- Improving internal linking and crawlability for SEO
- Auditing accessibility and mobile usability of the footer
- Adding or validating sitemap, policies, and trust signals in the footer
- Adding CTAs or newsletter signup in the footer to boost engagement
Quick Start
- Step 1: Review the current footer and define goals (navigation, trust, conversions)
- Step 2: Draft the column structure and select high-priority links (Product, Company, Legal, Support) plus sitemap
- Step 3: Validate accessibility and crawlability (contrast, touch targets, keyboard navigation) and finalize output
Best Practices
- Group links into clear columns (Product, Company, Legal, Support) with clear headings
- Use descriptive anchor text that targets keywords; avoid generic 'Click here'
- Prefer text links over images for crawlers and provide meaningful link targets
- Include a sitemap link and ensure there are no dead ends with reciprocal navigation
- Apply semantic HTML and accessible contrast; ensure touch targets meet accessibility standards
Example Use Cases
- Multi-column footer for an e-commerce site with product categories, company info, and policies
- SaaS site footer featuring pricing, docs, support, and customer testimonials
- Corporate site footer with address, social profiles, and legal links
- Blog footer including related posts, newsletter signup, and author credits
- Mobile-optimized footer with essential actions and compact navigation
