What triggers should I use for popups?

Time delay, scroll percentage, exit intent, or user-initiated clicks; pick based on engagement and non-intrusiveness.

How do I avoid hurting SEO with popups on mobile?

Avoid full-page takeovers; keep interstitials lightweight and ensure content remains accessible to search engines.

Should popups be used on mobile devices?

Yes, but use thumb-friendly sizes, minimal assets, a clear exit option, and test impact to ensure UX and performance aren’t compromised.

popup-generator

Scanned

npx machina-cli add skill kostja94/marketing-skills/popup --openclaw

Files (1)

SKILL.md

2.9 KB

Components: Popup / Modal

Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for offers and audience.

Identify:

Goal: Newsletter, discount, lead magnet, demo
Trigger: Time delay, scroll %, exit intent, click
Mobile: Critical; smaller screens = easier to interrupt

Best Practices

Timing and Context

Avoid: Popup on page load; users hate it
Prefer: After engagement (scroll 25-50%, time on page, exit intent)
Personalize: Returning visitors, cart abandoners, discount users
Value-first: Offer genuine value; act as "helpful teammate" not spam

Design

Short copy: Clear headline, one benefit, single CTA
Visual hierarchy: Guide attention to CTA; don't distract
Easy exit: Clear X, visible "No Thanks"; friction-free exit increases trust and conversion
Brand consistency: Build instant comfort

Mobile

Size: Fit screen; thumb-friendly close
Lightweight: Avoid heavy assets; affects LCP
SEO: Google penalizes intrusive interstitials; avoid full-page takeover on mobile

Avoid

Dark patterns (fake close, hidden options)
Too early or too frequent
Multiple popups in one session
Blocking content without clear value

Triggers

Trigger	Use
Time delay	5-15s typical; after some engagement
Scroll %	25-50% read; user invested
Exit intent	Mouse leaving viewport; last chance
Click	User-initiated; least intrusive

Output Format

Offer and copy
Trigger (timing, scroll, exit intent)
Design (size, CTA, exit)
Mobile checklist

Related Skills

landing-page-generator: Lead capture popups on landing pages; popup as alternative to full-page form
newsletter-signup-generator: Popup often contains signup form
cta-generator: Popup CTA design
top-banner-generator: Alternative to popup; less intrusive for announcements
sidebar-generator: Alternative for CTAs; in-content often converts better
brand-visual-generator: Popup styling

Source

git clone https://github.com/kostja94/marketing-skills/blob/main/skills/components/popup/SKILL.mdView on GitHub

Overview

Guides the design, timing, and auditing of popups, modals, lightboxes, and overlays used for lead capture and offers. It emphasizes value-first messaging, appropriate triggers, and mobile/SEO considerations to maximize conversions without harming UX.

How This Skill Works

The skill starts with a quick product-marketing-context check to identify goal, trigger, and mobile considerations. It then outputs structured guidance including offer/copy, trigger, design, and a mobile checklist, aligned with best practices to optimize performance and UX.

When to Use It

Add or optimize a lead popup on a product or landing page
Audit popup timing and triggers to reduce friction
Improve mobile experience to avoid intrusive interstitials
Set up exit-intent or scroll-triggered popups
Align popup messaging with returning visitors or cart abandoners

Quick Start

Step 1: Assess goal, trigger, and audience using product marketing context if available
Step 2: Design copy, CTA, and exit path; ensure brand consistency
Step 3: Choose trigger, test on desktop/mobile, and review SEO impact and LCP

Best Practices

Avoid popup on page load; prefer after engagement (time delay, scroll, or exit intent)
Personalize for returning visitors, cart abandoners, or discount seekers
Use value-first copy with a single clear CTA
Ensure visual hierarchy, easy exit, and brand consistency
Keep mobile lightweight and screen-fitting; monitor SEO impact

Example Use Cases

Time-delayed lead capture modal offering a newsletter signup
Scroll-triggered modal presenting a discount after 25-50% read
Exit-intent popup promoting a demo or free trial
Lightweight mobile popup with a single CTA and clear close
Newsletter signup modal integrated with on-brand visuals

Frequently Asked Questions

Add this skill to your agents