paid-ads
Scannednpx machina-cli add skill mfwarren/entrepreneur-claude-skills/paid-ads --openclawPaid Ads
Meta Ads and Google Ads creative, copy, A/B test variants, and performance analysis frameworks.
Purpose
Create high-converting ad copy and creative briefs for paid acquisition channels. Focus on hook, offer, and CTA — the three elements that determine ad performance.
Workflow
Step 1: Gather Context
- Platform: Meta (Facebook/Instagram), Google Search, Google Display
- Campaign objective: awareness, traffic, leads, conversions
- Product/offer being advertised
- Target audience (demographics, interests, pain points)
- Budget range and current performance (if running ads)
- Landing page URL
Step 2: Ad Copy Creation
Meta Ads (Facebook/Instagram):
- Primary text: Hook → problem → solution → CTA (125 chars above fold)
- Headline: Under 40 chars, benefit-focused
- Description: Supporting detail, under 30 chars
- Generate 5 variants for A/B testing
Google Search Ads:
- Headlines (up to 15): 30 chars each, keyword-rich
- Descriptions (up to 4): 90 chars each
- Include numbers, benefits, and CTAs
- Match search intent
Step 3: A/B Test Matrix
- Test one variable at a time: hook, offer, CTA, audience
- Provide 3-5 variants of each element
- Recommend test duration and budget allocation
Step 4: Creative Brief (for designers)
- Visual direction: what the image/video should show
- Text overlay (if any)
- Format specs per placement
- Reference examples (describe, don't link)
Output Format
## Ad Campaign: [Product/Offer]
### Meta Ads — Variant Set
| # | Primary Text | Headline | CTA |
|---|-------------|----------|-----|
| 1 | [text] | [headline] | [cta] |
### Google Search Ads
**Headlines:** [list]
**Descriptions:** [list]
### A/B Test Plan
[Test matrix]
Constraints
- Follow platform ad policies (no prohibited claims)
- Never make health, income, or guarantee claims that can't be substantiated
- Headlines must be under character limits
- Always note that ads need creative assets the user must provide
Source
git clone https://github.com/mfwarren/entrepreneur-claude-skills/blob/main/skills/marketing-growth/paid-ads/SKILL.mdView on GitHub Overview
This skill helps you craft high-converting ad copy and creative briefs for Meta and Google Ads. It centers on hook, offer, and CTA as the core performance drivers, guiding you from context gathering to testing and designer briefs. By producing multiple variants and a structured creative brief, you accelerate optimization and scale paid campaigns.
How This Skill Works
It follows a four-step workflow: gather context (platform, objective, product, audience, budget, landing page); create ad copy for Meta and Google with multiple variants (Meta: hook-focused primary text, concise headline, brief description; Google: up to 15 headlines and up to 4 descriptions, with numbers, benefits, and CTAs); build an A/B test matrix that changes one variable at a time and assigns 3–5 variants per element; deliver a creative brief for designers including visual direction, text overlays, format specs, and reference cues.
When to Use It
- When launching Meta (Facebook/Instagram) or Google Ads campaigns and you need high-converting copy and creatives
- When you want to test hooks, offers, and CTAs in a disciplined A/B framework
- When starting a new product or offer and require a cohesive creative brief and asset plan
- When optimizing underperforming ads with a structured, data-driven test plan
- When you need ready-to-use ad variants and a designer brief to speed up production
Quick Start
- Step 1: Gather Context
- Step 2: Ad Copy Creation
- Step 3: A/B Test Matrix and Creative Brief
Best Practices
- Gather comprehensive context: platform, objective, product/offer, target audience, budget, and landing page
- For Meta: craft 5 primary-text variants, a benefit-focused headline under 40 chars, and a brief description under 30 chars
- For Google: prepare up to 15 headlines (30 chars each) and up to 4 descriptions (90 chars each) with numbers, benefits, and CTAs; match search intent
- Run a strict A/B test: change one variable at a time, produce 3–5 variants per element, and specify test duration and budget
- Provide a complete creative brief for designers: visual direction, text overlay, format per placement, and descriptive references (no links)
Example Use Cases
- Meta Ads for a SaaS product: 5 primary texts and 5 headlines with 3 variations of CTAs
- Google Search Ads for an e-commerce promo: 15 headlines and 4 descriptions aligned to intent
- A/B test matrix focusing on hook vs. offer vs. CTA across a single audience segment
- Creative brief delivered for a Facebook Carousel with placement-specific specs
- Display/Video ad briefs with visual direction and reference cues for designers
Frequently Asked Questions
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