email-campaigns
npx machina-cli add skill mfwarren/entrepreneur-claude-skills/email-campaigns --openclawEmail Campaigns
Welcome sequences, launch campaigns, re-engagement flows, and segmentation strategy.
Purpose
Email is the highest-ROI marketing channel for most businesses. This skill creates structured email sequences with clear goals, not one-off blasts.
Workflow
Step 1: Gather Context
- Campaign type: welcome, launch, nurture, re-engagement, abandoned cart, winback
- Product/offer being promoted
- Audience segment
- Current list size and engagement
- Email platform (for formatting constraints)
Step 2: Sequence Design
- Define the campaign goal (sale, engagement, activation)
- Map the sequence: number of emails, timing, triggers
- For each email: subject line, preview text, body, CTA
- Segment logic: who gets what and when
Step 3: Write Emails
Each email follows:
- Subject line: Under 50 chars, curiosity or benefit-driven
- Preview text: Complements (doesn't repeat) the subject
- Opening line: Personal, relevant, no throat-clearing
- Body: One idea per email, conversational tone
- CTA: Single, clear action
- P.S.: Optional — use for urgency or secondary offer
Step 4: Segmentation Recommendations
- New vs. returning customers
- Engaged vs. cold subscribers
- Purchase history segments
- Behavioral triggers (opened, clicked, visited)
Output Format
## Email Campaign: [Type] — [Product/Offer]
### Sequence Overview
| # | Email | Send Day | Goal |
|---|-------|----------|------|
| 1 | [Name] | Day 0 | [Goal] |
| 2 | [Name] | Day 2 | [Goal] |
### Email 1: [Name]
**Subject:** [subject]
**Preview:** [preview text]
**Body:**
[email content]
**CTA:** [action]
Constraints
- One CTA per email — never compete with yourself
- Subject lines under 50 characters
- Emails under 200 words (exception: launch/story emails)
- Never use deceptive subject lines (fake RE:, misleading urgency)
- Include unsubscribe reference as a best practice note
Source
git clone https://github.com/mfwarren/entrepreneur-claude-skills/blob/main/skills/marketing-growth/email-campaigns/SKILL.mdView on GitHub Overview
Email Campaigns orchestrate welcome sequences, launches, re-engagement flows, and smart segmentation. They emphasize structured sequences with clear goals, delivering consistent messaging instead of one-off blasts. This skill helps plan, write, and target emails across stages to improve ROI.
How This Skill Works
Start by gathering context: campaign type, product or offer, audience, list size, and email platform. Then design the sequence with a specific goal, number of emails, timing, and triggers, plus subject, preview, body, and CTA for each message, along with segmentation rules. Finally, write emails with a concise structure and follow the constraints to ensure deliverability and consistency.
When to Use It
- Onboarding new subscribers with a welcome sequence
- Launching a new product or feature with a launch email series
- Re-engaging dormant or cold subscribers to rekindle interest
- Recovering abandoned carts with targeted reminder emails
- Nurturing ongoing customer relationships with winback and engagement flows
Quick Start
- Step 1: Gather Context — campaign type, product/offer, audience segment, list size, and email platform
- Step 2: Sequence Design — define goal, sequence length, timing, triggers, and per-email fields (subject, preview, body, CTA)
- Step 3: Write Emails — craft concise subject, preview, opening line, body (one idea), single CTA, and note unsubscribe
Best Practices
- Define the campaign goal and map the sequence to it
- Design emails with clear structure: subject under 50 chars, complementary preview, opening line, body with one idea, and a single CTA
- Use segmentation to tailor who gets what and when
- Keep emails under 200 words (launch/story emails exempt) and include an unsubscribe reference
- Test subject lines and timing to improve open and click rates
Example Use Cases
- Welcome sequence for new signups
- Launch email sequence for a new product
- Re-engagement flow for dormant subscribers
- Abandoned cart recovery series
- Win-back campaign for lapsed customers
Frequently Asked Questions
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