Yarmoluk/cognify-skills Skills

Builds targeted Account-Based Marketing campaigns by identifying ideal customer profiles, mapping buying committees, creating personalized outreach sequences, and designing multi-channel engagement strategies. Use when targeting enterprise accounts, building sales playbooks, or designing vertical market penetration strategies.

Builds annual operating budgets, departmental budgets, and project budgets. Guides through revenue forecasting, expense categorization, variance analysis, and scenario planning for small to mid-size businesses.

Calculates ROI, payback period, and financial projections for business investments including technology purchases, automation projects, hiring decisions, and equipment acquisitions. Use when evaluating whether a business investment is worth making, comparing multiple investment options, or building a business case for stakeholders.

Plans organizational change initiatives including technology rollouts, process redesigns, and team restructuring. Maps stakeholders, identifies resistance, designs communication plans, and builds adoption strategies with measurable milestones.

Conducts structured discovery interviews for consultants, agencies, and service providers. Guides conversation through problem identification, stakeholder mapping, success criteria definition, budget/timeline scoping, and produces a formatted discovery brief with next steps.

Analyzes business workflows to identify automation opportunities, calculate ROI, and generate structured redesign recommendations. Use when a user describes operational pain points, wants to reduce manual work, improve team communication, automate repetitive tasks, or evaluate where AI can save time and money.

Conducts structured competitive analysis including market positioning, feature comparison, pricing intelligence, SWOT analysis, and strategic recommendations. Use when evaluating competitors, preparing for a sales battle card, planning market entry, differentiating a product, or building a competitive strategy.

Analyzes customer feedback from surveys, reviews, support tickets, and interviews to identify themes, prioritize improvements, and quantify sentiment. Use when processing NPS results, analyzing churn reasons, reviewing product feedback, understanding support ticket patterns, or building a product or service improvement roadmap.

Designs customer success programs that reduce churn, increase expansion revenue, and build customer advocacy. Creates health scoring models, intervention playbooks, QBR frameworks, and lifecycle journey maps.

Designs structured employee onboarding programs that reduce time-to-productivity and improve retention. Creates day-by-day onboarding plans, training checklists, milestone assessments, and 30/60/90 day success criteria tailored to the role type.

Evaluates whether to hire, contract, or automate a business function. Analyzes role requirements, calculates total cost of employment versus alternatives, assesses build-vs-buy for capabilities, and recommends the optimal staffing decision with financial projections.

Designs effective meeting agendas, reduces meeting waste, and creates structured formats for recurring meetings. Analyzes meeting patterns to recommend which meetings to keep, combine, or eliminate.

Conducts a comprehensive small business operations audit across 8 functional areas: sales, marketing, finance, HR, technology, customer service, supply chain, and leadership. Scores each area using 5 questions rated 1-5, identifies highest-leverage improvements using a prioritization matrix, and produces a 90-day action roadmap.

Creates clear, maintainable process documentation including standard operating procedures (SOPs), workflow diagrams, decision trees, and runbooks. Use when documenting business processes, creating training materials, or building operational playbooks.

Identifies, scores, and prioritizes business risks across operational, financial, strategic, compliance, and technology domains. Produces a risk register with mitigation strategies and monitoring plans.

Analyzes sales pipeline health, identifies bottlenecks, calculates conversion rates by stage, forecasts revenue, and recommends improvements. Use when evaluating sales process efficiency, diagnosing pipeline leaks, building sales forecasts, or determining where deals are stalling.

Analyzes website SEO performance, identifies keyword opportunities, audits technical SEO issues, and generates a prioritized action plan with traffic projections. Use when a user wants to improve their search rankings, analyze competitors' SEO, build a content strategy, or audit their website for SEO issues.

Facilitates strategic planning sessions for small to mid-size businesses. Guides through vision/mission refinement, SWOT analysis, goal setting with OKRs, strategic initiative prioritization, and execution roadmap creation.