abm-campaign-builder
npx machina-cli add skill Yarmoluk/cognify-skills/abm-campaign-builder --openclawAbm Campaign Builder
Builds targeted Account-Based Marketing campaigns by identifying ideal customer profiles, mapping buying committees, creating personalized outreach sequences, and designing multi-channel engagement strategies. Use when targeting enterprise accounts, building sales playbooks, or designing vertical market penetration strategies.
What This Skill Produces
- Structured, quantified deliverables with specific dollar amounts
- Industry-aware analysis with built-in benchmarks
- Actionable recommendations with prioritized next steps
Access
This skill definition is available to Cognify clients and partners.
To learn more or request access: cognify.com | LinkedIn
Build Your Own
Learn to create Agent Skills like this one: Custom Skill Developer Guide
Source
git clone https://github.com/Yarmoluk/cognify-skills/blob/main/.github/skills/abm-campaign-builder/SKILL.mdView on GitHub Overview
Builds targeted ABM campaigns by identifying ideal customer profiles (ICPs), mapping buying committees, and designing personalized outreach sequences across multiple channels. Use it when targeting enterprise accounts, building sales playbooks, or penetrating vertical markets, supported by industry-aware benchmarks and prioritized next steps.
How This Skill Works
The skill analyzes ICP data to define ideal accounts, maps buying committees within those accounts, and generates personalized outreach sequences plus a multi-channel engagement plan. It yields structured, quantified deliverables with benchmarks and actionable recommendations to guide execution.
When to Use It
- Target enterprise accounts by defining ICPs and mapping buying committees.
- Build a sales playbook for a new vertical market.
- Design multi-channel outreach sequences across email, LinkedIn, and calls.
- Incorporate industry benchmarks and prioritize next steps.
- Scale ABM programs across multiple accounts with consistent messaging.
Quick Start
- Step 1: Define ICPs and target accounts.
- Step 2: Map buying committees within those accounts.
- Step 3: Create personalized multi-channel outreach sequences and establish success metrics.
Best Practices
- Start with accurate ICPs and firmographics.
- Thoroughly map buying committees including influencers and decision-makers.
- Create personalized messaging for each stage and channel.
- Align content, offers, and CTAs across channels.
- Define measurable success metrics and track progress against benchmarks.
Example Use Cases
- Software vendor targets Fortune 500 accounts in financial services, maps buying committees, and runs a personalized email-LinkedIn sequence across multiple channels.
- Consulting firm builds a vertical playbook for healthcare payer networks with industry-aware benchmarks and prioritized next steps.
- SaaS company designs an ABM campaign for top 20 enterprise accounts in manufacturing, using multi-channel engagement.
- E-commerce platform pilots ABM to penetrate large CPG retailers with tailored messaging.
- B2B analytics firm uses ICP-based targeting with dashboards to monitor progress against benchmarks.
