competitive-intelligence
npx machina-cli add skill Yarmoluk/cognify-skills/competitive-intelligence --openclawCompetitive Intelligence
Conducts structured competitive analysis including market positioning, feature comparison, pricing intelligence, SWOT analysis, and strategic recommendations. Use when evaluating competitors, preparing for a sales battle card, planning market entry, differentiating a product, or building a competitive strategy.
What This Skill Produces
- Structured, quantified deliverables with specific dollar amounts
- Industry-aware analysis with built-in benchmarks
- Actionable recommendations with prioritized next steps
Access
This skill definition is available to Cognify clients and partners.
To learn more or request access: cognify.com | LinkedIn
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Source
git clone https://github.com/Yarmoluk/cognify-skills/blob/main/.github/skills/competitive-intelligence/SKILL.mdView on GitHub Overview
Competitive Intelligence delivers structured, quantified analysis of competitors across market positioning, feature comparisons, pricing intelligence, SWOT, and strategic recommendations. It helps teams evaluate competitors, build sales battle cards, plan market entry, differentiate products, and craft a durable competitive strategy.
How This Skill Works
It gathers and benchmarks data on competitors, then produces structured deliverables with dollar amounts, industry benchmarks, and prioritized next steps. By combining market positioning, feature and pricing comparisons, and SWOT analysis, it translates inputs into actionable strategic guidance.
When to Use It
- When evaluating competitors prior to a product launch or sales cycle
- When preparing a sales battle card with competitive differentiators and pricing
- When planning market entry or expansion in a new region or segment
- When differentiating a product against incumbents through unique features or pricing
- When building a competitive strategy and roadmap with prioritized actions
Quick Start
- Step 1: Define the competitive set and data sources
- Step 2: Gather data on features, pricing, positioning, and SWOT; run benchmarks
- Step 3: Generate structured deliverables with dollar amounts and prioritized next steps
Best Practices
- Define the competitive set clearly to ensure comprehensive coverage
- Use standardized scoring and dollarized metrics for apples-to-apples comparison
- Incorporate pricing intelligence and SWOT analysis for balanced view
- Prioritize recommendations by impact, feasibility, and ROI
- Validate findings with cross-functional stakeholders and updated benchmarks
Example Use Cases
- Pricing intelligence drill-down for a SaaS product against top 5 rivals
- Battle card creation with price bands and feature gaps
- Market-entry analysis for a new region with SWOT and benchmarks
- Product differentiation by unique capabilities and positioning map
- Strategic roadmap with prioritized actions and ROI estimates
