guia-matthieu/clawfu-skills Skills

Calculate A/B test statistical significance. Use when: determining if test results are significant; calculating required sample size; estimating test duration; analyzing conversion experiments; making data-driven decisions

Optimize paid advertising budget allocation across channels using performance data, attribution models, and ROI analysis

Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content; Preparing audio files for distribution; Troubleshooting common audio issues

Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo for a brand; Evaluating audio logo proposals from agencies; Understanding what makes sonic logos effective; Briefing sound designers on logo requirements; Analyzing competitor sonic logos

Master ACX-compliant audiobook production using Audible's technical standards and Richard Mayer's multimedia learning principles for engaging, professional audio. Use when: Producing an audiobook for Audible/ACX distribution; Creating audio versions of courses or written content; Setting up narration workflow for long-form content; Ensuring audio meets professional distribution standards; Self-producing an audiobook as an author

Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks

Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: **Designing a brand identity** — pick the right aesthetic for your audience; **Creating social media assets** — use trending visual languages that perform; **Briefing a designer or AI image tool** — give precise style direction with vocabulary and references; **Refreshing a visual identity** — know what's rising vs saturating; **Building mood boards** — combine trends intentionally with data-backed rationale.

Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance

Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** without wasting budget

Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use when: **Créer un personnage 3D pour un site web** - Mascotte, avatar, illustration interactive; **Prototyper un asset de jeu** - Character design, props, environnements; **Produire du contenu marketing 3D** - Produits rotatifs, personnages animés; **Convertir des illustrations existantes** - Logo, mascotte, character design → 3D; **Tes...

Master the art of podcast interviewing using NPR training methodology and Tim Ferriss's preparation techniques to extract compelling stories and insights from any guest. Use when: Preparing for a podcast interview with a guest; Designing questions that elicit stories, not soundbites; Struggling to get guests to open up authentically; Planning a new interview-format podcast; Improving your interviewing technique

Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling narratives; Building thought leadership through audio storytelling; Planning podcast content that keeps audiences coming back

Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery. Use when: Launching a new podcast and planning for discoverability; Adding transcripts to existing episodes for SEO benefit; Optimizing show notes for search traffic; Building topical authority through podcast content; Increasing organic traffic to podcast landing pages

Automate repetitive audio tasks with Python using PyDub for batch processing, format conversion, normalization, and content assembly. Use when: Processing large numbers of audio files consistently; Converting between audio formats at scale; Normalizing loudness across a batch of files; Assembling intros/outros automatically to episodes; Trimming silence or extracting segments programmatically

Capture professional-quality remote interviews using double-ender technique and dedicated recording platforms for podcasts, media, and content production. Use when: Setting up remote podcast interviews with guests; Recording media interviews across distances; Creating customer interview content; Producing expert interviews for thought leadership; Conducting research interviews with high audio quality

Analyze sentiment in text using ML models. Use when: analyzing customer reviews; processing NPS feedback; monitoring brand mentions; evaluating campaign responses; categorizing support tickets

Build a complete audio identity for your brand using the 7-step methodology—from brand assessment through deployment—creating memorable sonic assets that drive recognition and trust. Use when: Creating audio branding for a new company; Refreshing outdated brand sounds; Developing audio guidelines for consistent usage; Planning sonic identity across touchpoints; Briefing agencies on audio branding projects

Apply Walter Murch's legendary film sound principles to marketing video, creating emotionally resonant audio that audiences feel without consciously noticing. Use when: Designing sound for brand films and documentaries; Creating emotional impact in video ads; Layering music, effects, and voice effectively; Building immersive soundscapes for content; Elevating production value through audio

Transform podcast transcripts into multiple content assets—blog posts, social snippets, newsletters, and SEO-optimized landing pages—using systematic repurposing workflows. Use when: Maximizing ROI from podcast episodes; Creating blog content from audio/video; Generating social media posts from long-form content; Building newsletter content from transcripts; Extracting quotes and highlights for promotion

Create functional and emotionally resonant audio for digital products using Audio UX methodology—from notification sounds to complete sonic systems. Use when: Designing notification sounds for an app; Creating a complete audio system for a digital product; Adding audio feedback to UI interactions; Building accessible audio cues; Defining audio guidelines for product teams

Capture authentic customer testimonials through guided self-recording workflows, from outreach and briefing to recording and publishing. Use when: Building social proof for marketing campaigns; Creating customer success stories; Gathering testimonials for website and ads; Producing case study videos; Collecting user-generated content

Select and create the perfect AI voice for your content using ElevenLabs, Qwen3-TTS, and other platforms—matching voice characteristics to brand personality and audience. Use when: Choosing an AI voice for video narration; Creating a consistent brand voice across content; Cloning a voice for scalable production; Comparing voice synthesis platforms; Designing voice characteristics by description