seo-fundamentals
Scannednpx machina-cli add skill vudovn/antigravity-kit/seo-fundamentals --openclawSEO Fundamentals
Principles for search engine visibility.
1. E-E-A-T Framework
| Principle | Signals |
|---|---|
| Experience | First-hand knowledge, real examples |
| Expertise | Credentials, depth of knowledge |
| Authoritativeness | Backlinks, mentions, industry recognition |
| Trustworthiness | HTTPS, transparency, accurate info |
2. Core Web Vitals
| Metric | Target | Measures |
|---|---|---|
| LCP | < 2.5s | Loading performance |
| INP | < 200ms | Interactivity |
| CLS | < 0.1 | Visual stability |
3. Technical SEO Principles
Site Structure
| Element | Purpose |
|---|---|
| XML sitemap | Help crawling |
| robots.txt | Control access |
| Canonical tags | Prevent duplicates |
| HTTPS | Security signal |
Performance
| Factor | Impact |
|---|---|
| Page speed | Core Web Vital |
| Mobile-friendly | Ranking factor |
| Clean URLs | Crawlability |
4. Content SEO Principles
Page Elements
| Element | Best Practice |
|---|---|
| Title tag | 50-60 chars, keyword front |
| Meta description | 150-160 chars, compelling |
| H1 | One per page, main keyword |
| H2-H6 | Logical hierarchy |
| Alt text | Descriptive, not stuffed |
Content Quality
| Factor | Importance |
|---|---|
| Depth | Comprehensive coverage |
| Freshness | Regular updates |
| Uniqueness | Original value |
| Readability | Clear writing |
5. Schema Markup Types
| Type | Use |
|---|---|
| Article | Blog posts, news |
| Organization | Company info |
| Person | Author profiles |
| FAQPage | Q&A content |
| Product | E-commerce |
| Review | Ratings |
| BreadcrumbList | Navigation |
6. AI Content Guidelines
What Google Looks For
| ✅ Do | ❌ Don't |
|---|---|
| AI draft + human edit | Publish raw AI content |
| Add original insights | Copy without value |
| Expert review | Skip fact-checking |
| Follow E-E-A-T | Keyword stuffing |
7. Ranking Factors (Prioritized)
| Priority | Factor |
|---|---|
| 1 | Quality, relevant content |
| 2 | Backlinks from authority sites |
| 3 | Page experience (Core Web Vitals) |
| 4 | Mobile optimization |
| 5 | Technical SEO fundamentals |
8. Measurement
| Metric | Tool |
|---|---|
| Rankings | Search Console, Ahrefs |
| Traffic | Analytics |
| Core Web Vitals | PageSpeed Insights |
| Indexing | Search Console |
| Backlinks | Ahrefs, Semrush |
Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.
Source
git clone https://github.com/vudovn/antigravity-kit/blob/main/.agent/skills/seo-fundamentals/SKILL.mdView on GitHub Overview
This skill covers the core signals behind search visibility, including the E-E-A-T framework, Core Web Vitals, and essential technical and content SEO practices. It explains how trust, performance, and structure drive rankings and how to measure impact with common tools. Practical steps translate theory into actions that improve crawlability, user experience, and organic traffic.
How This Skill Works
Start by mapping your site to E-E-A-T signals and CWV targets, then implement technical SEO basics (XML sitemaps, robots.txt, canonical tags, HTTPS) and robust on-page content optimizations (titles, meta descriptions, headings, alt text). Add Schema markup where appropriate (Article, FAQPage, Organization, etc.) and follow AI content guidelines (human edits, originality). Finally, monitor rankings, traffic, and Core Web Vitals to iterate and improve.
When to Use It
- Launching a new site or content hub to establish visibility
- Optimizing pages with thin or outdated content to improve rankings
- Fixing Core Web Vitals issues to boost user experience and rankings
- Adding schema markup (Article, FAQPage, Organization) for rich results
- Performing an ongoing technical SEO audit and measurement
Quick Start
- Step 1: Audit E-E-A-T signals, Core Web Vitals, and key technical SEO basics using the guidance in the SKILL.md
- Step 2: Implement site structure improvements (sitemap.xml, robots.txt, canonical tags, HTTPS) and address page speed
- Step 3: Enhance content with strong on-page elements and add appropriate schema markup; ensure AI content is human-edited and original
Best Practices
- Build E-E-A-T signals with real examples and expert reviews
- Prioritize Core Web Vitals and page experience (LCP < 2.5s, INP < 200ms, CLS < 0.1)
- Strengthen technical foundations: XML sitemap, robots.txt, canonical tags, HTTPS, clean URLs
- Optimize on-page content: title tags, meta descriptions, H1, H2-H6, alt text; ensure depth, freshness, and readability
- Leverage schema markup and follow AI content guidelines: human edits, originality, avoid stuffing
Example Use Cases
- Publishing a blog post with firsthand experience and an expert author bio to demonstrate E-E-A-T
- Adding FAQPage schema to a product page to unlock rich results
- Migrating a site with updated canonicalization and HTTPS to improve crawlability and trust
- Reducing LCP by optimizing hero images and server response times
- Running a quarterly SEO audit using Search Console and PageSpeed Insights to drive continuous improvements
