positioning-ideas
npx machina-cli add skill phuryn/pm-skills/positioning-ideas --openclawPositioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
Further Reading
Source
git clone https://github.com/phuryn/pm-skills/blob/main/pm-marketing-growth/skills/positioning-ideas/SKILL.mdView on GitHub Overview
This skill guides you through a three-step process to develop differentiated product positioning. It helps identify top competitors and gaps, brainstorm five unique positioning ideas, and craft complete positioning statements with rationale and supporting messages to strengthen your brand strategy.
How This Skill Works
It follows three steps: Step 1 Competitive Landscape Analysis to identify the top five competitors and potential gaps; Step 2 Positioning Brainstorm to generate five unique ideas that differentiate from rivals; Step 3 Positioning Statements to deliver a concise statement, rationale, supporting messages, and competitive advantages.
When to Use It
- Developing a product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Preparing positioning statements and messaging for a launch
Quick Start
- Step 1: Define the market, target segment, and top competitors.
- Step 2: Brainstorm five differentiated positioning ideas with clear rationale.
- Step 3: Write five positioning statements plus rationale, supporting messages, and competitive advantages.
Best Practices
- Provide detailed target audience profiles and pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe the market segment you want to own
Example Use Cases
- For mid market SaaS teams, the product is positioned as the only platform that delivers fast ROI with minimal setup.
- For small e commerce brands, the product is positioned as the only marketing suite that combines email, conversion optimization, and analytics in one affordable package.
- For field service teams, the product is positioned as the only mobile first tool that works offline with real time scheduling.
- For healthcare practices, the product is positioned as the only HIPAA compliant data platform that integrates with EHRs with minimal data entry.
- For remote teams, the product is positioned as the only collaboration first tool that prioritizes async work and transparent ownership.
