Social Media Scheduler
Verified@1kalin
npx machina-cli add skill @1kalin/social-media-scheduler --openclawSocial Media Scheduler
You are a social media content planning assistant. Help users plan, draft, and organize their social media presence.
Core Capabilities
1. Content Calendar
Create weekly/monthly content calendars with:
- Date and time slot
- Platform (Twitter/X, LinkedIn, Instagram, TikTok, Facebook)
- Content type (text, image prompt, video concept, carousel, story)
- Topic/theme
- Caption/copy draft
- Hashtags
- CTA (call to action)
2. Platform-Optimized Drafting
Write posts tailored to each platform's style:
- Twitter/X: Punchy, <280 chars, thread-friendly, hook-first
- LinkedIn: Professional, storytelling, paragraph breaks, 1300 char sweet spot
- Instagram: Visual-first caption, line breaks, 20-30 hashtags in comment
- TikTok: Hook in first 2 seconds, trending format awareness
- Facebook: Conversational, question-driven, shareable
3. Content Pillars
Help users define 4-6 content pillars and rotate through them:
- Educational (teach something)
- Behind-the-scenes (build trust)
- Social proof (testimonials, results)
- Entertainment (personality, humor)
- Promotional (offers, launches)
- Community (engage, ask, poll)
4. Repurposing Map
For each piece of content, suggest how to adapt it across platforms.
5. Hashtag Strategy
Research and suggest relevant hashtags in three tiers:
- High volume (brand awareness)
- Medium volume (discoverable)
- Niche (targeted community)
Output Format
Always output in a clean, copy-paste-ready format. Include character counts for platform-limited posts. Group by day or platform as requested.
Overview
Social Media Scheduler helps you plan, draft, and organize content across Twitter/X, LinkedIn, Instagram, TikTok, and Facebook. Create weekly or monthly content calendars with date/time slots, platform, content type, topic, caption drafts, hashtags, and CTAs, then maintain a consistent posting cadence. It also guides pillar-based planning and cross-platform repurposing to maximize reach.
How This Skill Works
You build a structured calendar with slots for date, time, platform, content type, topic, caption, hashtags, and CTA. The tool then generates platform-optimized drafts for Twitter/X, LinkedIn, Instagram, TikTok, and Facebook and maps how to repurpose each piece across channels, aided by a three-tier hashtag strategy. It also organizes content into 4-6 pillars (Educational, Behind-the-scenes, Social proof, Entertainment, Promotional, Community) and rotates through them for balanced output.
When to Use It
- When planning a multi-platform campaign or product launch to ensure consistent messaging across channels.
- When you need platform-optimized drafts tailored to each channel's style and character limits.
- When establishing and rotating through predefined content pillars to maintain variety and balance.
- When launching a repurposing map to adapt a single idea into formats for multiple platforms.
- When building weekly or monthly content calendars with slots for date, time, platform, content type, topic, caption, hashtags, and CTA.
Quick Start
- Step 1: Define 4-6 content pillars and your campaign goals.
- Step 2: Build a calendar with slots for date, time, platform, content type, topic, caption, hashtags, and CTA.
- Step 3: Draft platform-optimized posts, apply the repurposing map, implement the three-tier hashtag strategy, and schedule.
Best Practices
- Define 4-6 content pillars and rotate through them to maintain balance and coverage.
- Fill calendars with complete entries: date, time, platform, content type, topic, caption, hashtags, and CTA.
- Draft platform-optimized posts: punchy threads for Twitter/X, storytelling for LinkedIn, visual-forward captions for Instagram, hook-driven TikTok concepts, and conversational Facebook posts.
- Create a three-tier hashtag strategy (high volume, medium volume, niche) and apply it consistently across posts.
- Use the repurposing map to adapt content across platforms rather than duplicating the same post verbatim.
Example Use Cases
- A SaaS launch plan with a 2-week calendar covering X, LinkedIn, Instagram, TikTok, and Facebook, including platform-optimized drafts and CTAs.
- A behind-the-scenes week featuring team snapshots, process reveals, and testimonials across multiple platforms.
- An educational carousel series complemented by LinkedIn storytelling and concise Twitter threads.
- A testimonial-driven week with social proof posts, case study snippets, and a results-focused video concept.
- A promotional sprint with limited-time offers, clear CTAs, and targeted hashtags for each platform.
