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Social Media Manager

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@tryan310

npx machina-cli add skill @tryan310/social-media-manager --openclaw
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SKILL.md
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SKILL: Social Media Manager

Goal

Automate the creation and scheduling of high-engagement social media content across any platform (TikTok, Instagram, X/Twitter, LinkedIn, Facebook, YouTube, and more) using AI generation and the Postiz API.

Supported Platforms

Postiz supports multi-platform publishing. Any platform you connect in Postiz can be targeted:

  • TikTok — Slideshows, carousels, short videos
  • Instagram — Reels, carousels, single-image posts
  • X / Twitter — Text posts, image threads
  • LinkedIn — Articles, image posts, carousels
  • Facebook — Posts, stories, reels
  • YouTube — Shorts, community posts
  • Pinterest, Reddit, Threads, and more as Postiz adds integrations

Workflow

  1. Research & Ideation: Brainstorm hooks using the "Conflict Formula": [Person] + [Conflict/Doubt] -> [AI Solution] -> [Resolution].
  2. Content Generation: Use AI to generate platform-appropriate content.
    • Images/Slides: AI-generated visuals (e.g., Nano Banana Pro, gpt-image-1.5) at platform-optimal resolutions.
    • Text: AI-written captions, threads, or articles tailored to each platform's tone and format.
    • Video thumbnails: AI-generated cover images for video content.
  3. Platform Adaptation: Adjust content format per platform:
    • TikTok/Instagram: Portrait 1024x1536, 6-slide carousels
    • X/Twitter: Landscape/square images, concise text
    • LinkedIn: Professional tone, landscape images
    • YouTube Shorts: Portrait video thumbnails
  4. Consistency Check: Ensure "locked architecture" (same subject/theme, different styles).
    • Critical: Write one detailed description of the subject and reuse it in EVERY prompt. Only change the style/lighting/context.
  5. Scheduling & Publishing: Upload and schedule via Postiz API.
    • Draft mode (SELF_ONLY) for review before publishing.
    • Scheduled posts for optimal engagement times.
    • Cross-post the same content across multiple platforms simultaneously.
  6. Notification: Ping user with the caption and links to review/publish.

Postiz API Integration

Postiz acts as the universal publishing layer. One API handles all connected platforms.

Configuration

  • API URL: https://api.postiz.com/public/v1
  • Auth Header: Authorization: <API_KEY> (No Bearer prefix).
  • Media Upload: POST /upload first to get id and path.
  • Posting Method: Use UPLOAD (Draft) for multi-image content. DIRECT_POST works for single-image/text posts.

Posting Structure

  • Top level: type ("now" or "schedule"), date (ISO 8601), posts (array).
  • Post level: integration: { id: "..." }, value: [ { content: "...", image: [ { id, path } ] } ].
  • Settings level: Platform-specific settings (e.g., __type: "tiktok", __type: "instagram", etc.).

Technical Specs

  • Upload Media: curl -X POST {API_URL}/upload -H "Authorization: {KEY}" -F "file=@path/to/file"
  • Create Post: curl -X POST {API_URL}/posts -H "Authorization: {KEY}" -H "Content-Type: application/json" -d '{...}'
  • List Integrations: curl {API_URL}/integrations -H "Authorization: {KEY}" — use this to discover connected platforms and their integration IDs.

Prompt Strategy

The Conflict Formula

Adaptable to any product, service, or brand:

  • [Person] + [Common Pain Point] -> [Your Solution] -> [Success/Resolution]
  • Identify 4-6 pain points per product for content variety.
  • Each pain point becomes a unique content series.

Slide/Carousel Structure

  • Slide 1: The "Before" or "Conflict" state + Hook Text Overlay
  • Slides 2-5: The "Transformation" or style options
  • Slide 6: The "Final Result" / Call to Action

Success Log

  • 2026-02-14: Posted "Rejected TWICE" carousel (6 slides, Conflict Formula). Fixed API fields: duet/stitch/comment (booleans), autoAddMusic ("yes"/"no"), brand_content_toggle/brand_organic_toggle (booleans). Top-level shortLink (bool) and tags (array) required.
  • 2026-02-13: Successfully transitioned to UPLOAD method for TikTok slideshows. Confirmed that DIRECT_POST triggers ERROR state for multi-image sequences.

Failure Log

  • 2026-02-13: API Authentication requires Authorization: <KEY> (no Bearer).
  • 2026-02-13: Postiz requires content_posting_method and privacy_level in settings.
  • 2026-02-13: Draft upload via Postiz requires valid media URLs (uploads.postiz.com) and correct posts array structure.

Source

git clone https://clawhub.ai/tryan310/social-media-managerView on GitHub

Overview

Automates the creation and scheduling of high-engagement social content across TikTok, Instagram, X/Twitter, LinkedIn, Facebook, YouTube, and more using AI generation and the Postiz API. Supports platform-specific formats and cross-posting, including 6-slide TikTok carousels with draft review.

How This Skill Works

1) Research & ideation use the Conflict Formula to define hooks and 4-6 pain points. 2) Generate platform-appropriate media and text (images, captions, threads, thumbnails) while maintaining a locked subject across prompts. 3) Adapt content per platform, upload media via Postiz /upload, then schedule or publish through /posts using draft mode for review and cross-post across platforms.

When to Use It

  • Launching a new product or campaign and needing a consistent, multi-platform content stream.
  • Creating high-engagement 6-slide TikTok carousels and distributing them to Instagram, LinkedIn, and other platforms.
  • Scaling content production with AI-generated visuals and tailored captions for each platform.
  • Scheduling posts for optimal engagement times while keeping drafts reviewable via SELF_ONLY.
  • Maintaining a unified brand narrative by reusing a detailed subject description across prompts while varying style and lighting.

Quick Start

  1. Step 1: Connect Postiz API, note the API URL (https://api.postiz.com/public/v1) and your API key.
  2. Step 2: Define your subject using the Conflict Formula and generate 4-6 pain points for content variation.
  3. Step 3: Generate AI visuals and text, upload media via /upload to get id/path, then create posts with /posts in draft (UPLOAD) mode and schedule.

Best Practices

  • Define 4-6 pain points per product using the Conflict Formula to create diverse content series.
  • Lock the main subject description and reuse it in every prompt; only change style/lighting/context.
  • Follow platform-specific specs (TikTok/Instagram 1024x1536 6-slide carousels, concise X/Twitter posts, professional LinkedIn tone).
  • Use Draft mode (SELF_ONLY) to review before publishing and verify cadence.
  • Test cross-posting across platforms to ensure consistency of subject and messaging.

Example Use Cases

  • A 6-slide TikTok carousel for a new fitness app with 1024x1536 slides, built from a single subject description and varied visuals.
  • An Instagram Reels plus carousel suite generated from the same hooks, scheduled in a single batch via Postiz.
  • An X/Twitter image-thread created from multiple pain-point slides with tight, platform-appropriate copy.
  • A LinkedIn professional post series with landscape images accompanying a concise article-style caption, scheduled on weekday mornings.
  • YouTube Shorts thumbnails generated as cover images and scheduled alongside cross-posted captions across platforms.

Frequently Asked Questions

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