Google Trends
Scanned@satnamra
npx machina-cli add skill @satnamra/google-trends --openclawGoogle Trends Monitoring
Monitor and analyze Google Trends data for market research, content planning, and trend tracking.
Capabilities
- Daily Trending Searches - What's trending today in any country
- Keyword Interest Over Time - Historical trend data for keywords
- Keyword Comparison - Compare multiple keywords
- Related Topics & Queries - Discover related searches
- Regional Interest - See where keywords are most popular
Usage
Get Trending Searches (Today)
Use web_fetch to get Google Trends RSS:
# US Daily Trends
curl -s "https://trends.google.com/trending/rss?geo=US" | head -100
# Lithuania
curl -s "https://trends.google.com/trending/rss?geo=LT" | head -100
# Worldwide
curl -s "https://trends.google.com/trending/rss?geo=" | head -100
Check Keyword Interest
For detailed keyword analysis, use the Google Trends website:
# Open in browser
open "https://trends.google.com/trends/explore?q=bitcoin&geo=US"
# Or fetch via web_fetch for basic data
web_fetch "https://trends.google.com/trends/explore?q=bitcoin"
Compare Keywords
# Compare multiple terms (comma-separated)
open "https://trends.google.com/trends/explore?q=bitcoin,ethereum,solana&geo=US"
Scripts
trends-daily.sh
Get today's trending searches:
#!/bin/bash
# Usage: ./trends-daily.sh [country_code]
# Example: ./trends-daily.sh LT
GEO="${1:-US}"
curl -s "https://trends.google.com/trending/rss?geo=$GEO" | \
grep -o '<title>[^<]*</title>' | \
sed 's/<[^>]*>//g' | \
tail -n +2 | \
head -20
trends-compare.sh
Generate comparison URL:
#!/bin/bash
# Usage: ./trends-compare.sh keyword1 keyword2 keyword3
# Example: ./trends-compare.sh bitcoin ethereum solana
KEYWORDS=$(echo "$@" | tr ' ' ',')
echo "https://trends.google.com/trends/explore?q=$KEYWORDS"
Example Workflows
Morning Market Research
1. Get US trending searches
2. Get LT trending searches
3. Check if any trends relate to our business
4. Report interesting findings
Content Planning
1. Compare potential blog topics
2. Find which has more search interest
3. Check seasonal patterns
4. Decide on content focus
Competitor Monitoring
1. Compare brand names
2. Track interest over time
3. Identify when competitors spike
4. Investigate causes
Cron Job Integration
Set up automated trend monitoring:
// Example cron job for daily trends report
{
"name": "Daily Trends Report",
"schedule": { "kind": "cron", "expr": "0 9 * * *" },
"payload": {
"kind": "agentTurn",
"message": "Get today's Google Trends for US and LT. Summarize top 10 trends for each. Highlight any tech/business related trends."
}
}
Countries
Common country codes:
- US - United States
- LT - Lithuania
- DE - Germany
- GB - United Kingdom
- FR - France
- JP - Japan
- (empty) - Worldwide
Limitations
- Google Trends doesn't provide official API
- Rate limiting may apply for heavy usage
- Data is relative (not absolute numbers)
- Historical data limited to ~5 years for detailed view
Tips
- Use specific terms - "iPhone 15 Pro" vs just "iPhone"
- Check seasonality - Some trends are cyclical
- Compare with baseline - Use a stable term for reference
- Look at related queries - Discover new opportunities
- Monitor competitors - Track brand interest over time
Overview
Monitor Google Trends data to see what's hot, how interest evolves, and how keywords compare. This helps with market research, content planning, and trend analysis by surfacing daily trends, interest over time, and regional patterns.
How This Skill Works
The skill fetches Google Trends data using RSS feeds for daily trending searches and uses the Trends Explore endpoints for keyword interest, comparisons, and related topics. Note that data is relative, there is no official API, and you typically rely on RSS or browser-based exploration to gather insights.
When to Use It
- Market research: identify rising topics in a country or worldwide to inform strategy.
- Content planning: find topics with high relative interest and check seasonality before publishing.
- Competitive monitoring: compare brand or product terms and track spikes to investigate causes.
- Seasonality analysis: study cyclical patterns to time campaigns and launches.
- Regional targeting: assess where terms are most popular to tailor localization efforts.
Quick Start
- Step 1: Fetch daily trends for a country (e.g., US) or worldwide using trends-daily.sh or Trends RSS endpoints.
- Step 2: Explore keyword interest with trends/explore or web_fetch to compare terms or view related topics.
- Step 3: Review top trends, regional patterns, and related queries to plan content or campaigns.
Best Practices
- Use specific terms (e.g., 'iPhone 15 Pro') rather than generic keywords.
- Check seasonality and cyclical patterns to avoid off-season misreads.
- Compare keywords against a stable baseline to gauge relative changes.
- Explore related topics and queries to uncover opportunities.
- Monitor regional interest by country to inform geo-targeting and localization.
Example Use Cases
- Morning Market Research: Retrieve US and LT trending searches and flag topics relevant to the business.
- Content Planning: Compare blog topics for relative interest and verify seasonal spikes before publishing.
- Competitor Monitoring: Track spikes in competitor brand terms and investigate potential causes.
- Regional Targeting: Use regional interest data to prioritize markets for product launches.
- Automation: Schedule a daily trends report (cron) summarizing top trends for US and LT.