social-media
Scannednpx machina-cli add skill mfwarren/entrepreneur-claude-skills/social-media --openclawSocial Media
Platform-native content for Twitter/X, LinkedIn, and Instagram. Each platform gets its own format, tone, and structure.
Purpose
Create platform-specific social content that gets engagement — not cross-posted generic content that feels wrong everywhere.
Workflow
Step 1: Gather Context
- Platform(s): Twitter/X, LinkedIn, Instagram
- Topic or core message
- Goal: awareness, engagement, traffic, leads
- Voice: personal, professional, provocative, educational
- Any link to include
Step 2: Platform-Specific Creation
Twitter/X:
- Single tweets: Under 280 chars, punchy, one idea
- Threads: 5-10 tweets, hook → body → CTA, numbered
- Hook tweet must stop the scroll — contrarian, specific, surprising
- End with a CTA (follow, retweet, reply, link)
LinkedIn:
- Hook line (appears above "see more")
- Short paragraphs, 1-2 sentences each
- Personal story or specific example
- End with question or CTA
- 150-300 words optimal
Instagram:
- Caption: Hook → story → CTA, under 150 words
- Hashtag strategy: 5-10 relevant, mix of sizes
- Call to action: save, share, comment, link in bio
Step 3: Variants
Generate 3 variants per platform:
- Direct/educational
- Story-driven/personal
- Contrarian/provocative
Step 4: Content Calendar (if requested)
Weekly or monthly grid with topics, platforms, and post types.
Output Format
## Social Content: [Topic]
### Twitter/X
**Tweet 1 (standalone):** [text]
**Thread:**
1/ [hook]
2/ [body]
...
### LinkedIn
[full post]
### Instagram
**Caption:** [text]
**Hashtags:** [tags]
Constraints
- Never cross-post identical content across platforms
- Respect character limits per platform
- Don't use hashtags on Twitter unless genuinely relevant
- No engagement bait ("Like if you agree!")
- Always sound like a human, not a brand account
Source
git clone https://github.com/mfwarren/entrepreneur-claude-skills/blob/main/skills/marketing-growth/social-media/SKILL.mdView on GitHub Overview
This skill generates tailored content for Twitter/X, LinkedIn, and Instagram, avoiding generic cross-posts. By using platform-specific formats, tones, and structures, it maximizes engagement and relevance across audiences.
How This Skill Works
Step 1 gathers context (platforms, topic, goal, voice, links). Step 2 creates platform-specific content with defined rules for Twitter/X, LinkedIn, and Instagram. Step 3 generates three variants per platform (direct, story-driven, contrarian) and optionally builds a content calendar in Step 4.
When to Use It
- You’re launching a multi-platform campaign and need tailored posts for each channel
- You want to maximize engagement by using platform-appropriate formats and tones
- You have a topic that benefits from a personal story or specific example
- You need a weekly or monthly content calendar aligned to platforms
- You must avoid generic, cross-posted content and want platform-specific optimization
Quick Start
- Step 1: Gather Context — Platform(s), Topic, Goal, Voice, Link
- Step 2: Create platform-specific drafts for Twitter/X, LinkedIn, and Instagram
- Step 3: Generate 3 variants per platform and (optional) build a content calendar
Best Practices
- Tailor tone and structure to each platform (Twitter/X, LinkedIn, Instagram)
- Respect platform constraints: 280 chars for Twitter, 150-300 words for LinkedIn, appropriate Instagram caption length
- Generate 3 variants per platform: direct/educational, story-driven, contrarian
- Never cross-post identical content across platforms; adapt each piece
- Include a clear CTA and avoid engagement bait; write as a human, not a brand
Example Use Cases
- Twitter/X: standalone punchy tweet about a growth tactic
- Twitter/X: a 5-10 tweet thread with hook, body, CTA
- LinkedIn: a 150-300 word post with a personal anecdote and a closing question
- Instagram: caption with hook, short story, and CTA, plus 5-10 targeted hashtags
- Content calendar entry: weekly threads on Mondays and short posts on other days
