brand-guidelines
npx machina-cli add skill mattmre/EVOKORE-MCP/brand-guidelines --openclawAnthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Source
git clone https://github.com/mattmre/EVOKORE-MCP/blob/main/SKILLS/AUTOMATION AND PRODUCTIVITY/brand-guidelines/SKILL.mdView on GitHub Overview
Applies Anthropic's official brand colors and typography to artifacts to ensure a consistent look-and-feel. It covers brand colors, typography, and visual formatting so documents, decks, and visuals align with brand standards.
How This Skill Works
Headings use Poppins (24pt+); body text uses Lora, with automatic fallbacks to Arial and Georgia if needed. Colors are applied using precise RGB values via python-pptx, and non-text shapes cycle through orange, blue, and green accents to stay on-brand. It requires no font installation and works with existing system fonts.
When to Use It
- Designing presentations, decks, or documents that must reflect Anthropic’s brand identity
- Applying brand colors, typography, and visual formatting to artifacts that require consistent styling
- Ensuring accessibility and readability across different systems through font fallbacks
- Styling non-text shapes with approved accent colors to keep visuals cohesive
- Automating slide or document styling in Python-pptx while preserving brand fidelity
Quick Start
- Step 1: Access Anthropic brand resources and set up Poppins for headings and Lora for body text
- Step 2: Apply 24pt+ Poppins to headings and Lora to body; configure RGB colors
- Step 3: Use the accent color cycle for non-text shapes and rely on fallbacks if fonts are unavailable
Best Practices
- Specify Poppins for all headings (24pt+) and Lora for body text
- Verify fonts are installed for best fidelity; use fallbacks if not
- Use the accent color cycle (orange, blue, green) for non-text shapes
- Always use precise RGB values for brand colors
- Test artifacts across platforms to confirm readability and contrast
Example Use Cases
- Brand-compliant PowerPoint deck for investor relations
- Marketing one-pager styled with correct typography and colors
- Automated PPTX generation preserving heading/body typography
- Internal reports with consistent visual formatting
- Visuals in product docs that reflect Anthropic brand identity
