SEO Monitor

Batch check SEO health across all active Jezweb client sites. This is the weekly monitoring workflow — identifies sites with new issues, regressions, or stale crawl data.

Required MCP Tools

• Whispering Wombat: whispering_crawls, whispering_issues
• Brain: brain_sites (to get active site list)
• Google Chat (optional): Post summary to SEO Ideas space

Workflow

Step 1: Get Active Sites

Use Brain to find sites that need SEO monitoring:

brain_sites find { status: "active", limit: 100 }

If Brain is not available, use whispering_crawls list and extract unique domains from recent crawls.

Step 2: Check Each Site

For each site, check crawl freshness and health:

1. whispering_crawls list — find most recent crawl for this domain
2. Categorise:
   • Fresh (crawled < 7 days ago): check issues only
   • Stale (crawled > 7 days ago): start new crawl
   • Never crawled: start first crawl

For fresh sites:

• whispering_issues summary { crawl_id } — get issue counts
• If previous crawl exists: whispering_crawls compare — check for regressions

For stale sites:

• whispering_crawls start { url, max_pages: 200 } — lighter crawl for monitoring
• Note: don't wait for all crawls to complete — queue them and check later

Step 3: Identify Concerns

Flag sites that need attention:

Red flags (report immediately):

• New 5xx errors since last crawl
• Significant increase in broken links (>5 new)
• Previously indexed pages now noindexed
• SEO score dropped by >10 points
• Site returning errors/timeouts

Yellow flags (note for review):

• New 4xx errors (>3)
• Missing sitemaps
• New duplicate content
• Score declined by 5-10 points

Step 4: Generate Summary

Output a monitoring summary:

# SEO Monitoring Report — {date}

## Sites Needing Attention
| Site | Issue | Severity | Change |
|------|-------|----------|--------|
| example.com | 5 new broken links | Red | +5 since last week |

## Crawl Status
- Fresh (< 7 days): {N} sites
- Stale (> 7 days): {N} sites — crawls started
- Never crawled: {N} sites — crawls started

## Overall Health
- Sites with critical issues: {N}
- Sites with warnings: {N}
- Healthy sites: {N}

## New Crawls Started
{List of domains where fresh crawls were initiated}

Step 5: Communicate (Optional)

If Google Chat is available, post the summary to the SEO Ideas space.

Format for Google Chat (use their markdown):

*SEO Monitor — {date}*

*{N} sites need attention:*
• {domain} — {issue summary}
• {domain} — {issue summary}

_{N} fresh, {N} stale (crawls started), {N} healthy_

Configuration

Default monitoring parameters:

• Max pages per monitoring crawl: 200 (lighter than full audit)
• Stale threshold: 7 days
• Max concurrent crawl starts: 5 (don't overwhelm WW)
• Rate limit per crawl: 2 req/s

Notes

• Run this weekly (or trigger manually)
• Don't log individual issues to Brain during monitoring — only flag regressions
• If a site has critical regressions, suggest running /seo-audit {domain} for full analysis
• Keep the summary concise — it's a triage tool, not a full report