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cold-email

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SKILL.md
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Write Cold Email

Generate a cold email that gets responses using proven copywriting frameworks.

Input

Parse $ARGUMENTS for:

  • Target: Who they're emailing (role, company, industry)
  • Goal: What they want (meeting, intro, feedback, sale)
  • Context: Personalization hooks (mutual connection, recent news, specific pain point)

If arguments are incomplete, ask for the missing pieces.

Frameworks (Choose the best fit)

AIDA (Awareness → Interest → Desire → Action)

  • Hook with relevance
  • Build interest with value
  • Create desire with proof/benefit
  • Clear CTA

PAS (Problem → Agitate → Solution)

  • Identify their problem
  • Make it feel urgent
  • Position as the solution

BAB (Before → After → Bridge)

  • Their current state (problem)
  • Their ideal state (outcome)
  • How you bridge the gap

Hard Rules

  1. 50-125 words - Shorter emails get more replies
  2. Subject line: 3-5 words, lowercase, no clickbait
  3. First line: Personalized - reference something specific about them
  4. No fluff: Cut "I hope this email finds you well", "My name is...", "I wanted to reach out"
  5. One CTA: Single, specific ask (not "let me know if you're interested")
  6. Read time: Under 30 seconds
  7. Mobile-friendly: Short paragraphs, no walls of text

What Makes It Human

  • Sounds like a real person, not a template
  • Has a specific reason for emailing THIS person
  • Shows you did research
  • Doesn't oversell or use hype words
  • Has a clear "what's in it for them"

Output Format

Subject: [subject line]

[Email body]

[First name only]

Framework used: [which one and why] Personalization: [what angle you used] Word count: [number]

Source

git clone https://github.com/humanizerai/agent-skills/blob/main/skills/cold-email/SKILL.mdView on GitHub

Overview

Generates cold emails that get replies by applying proven copywriting frameworks (AIDA, PAS, BAB). It enforces a 50-125 word limit and requires personalized openers to improve engagement. The output includes a subject line, body, and a single clear CTA, designed to be human, concise, and mobile-friendly.

How This Skill Works

Input Target, Goal, and Context. The system selects the most suitable framework (AIDA, PAS, or BAB) and crafts a concise email that adheres to hard rules such as word count, subject length, personalized first line, and a single CTA. The result is formatted as Subject: [subject line], [Email body], [First name only], plus notes on the framework used and personalization angle.

When to Use It

  • You need to book a meeting with a specific role at a company.
  • You want an intro or referral to a decision-maker.
  • You have a mutual connection, recent news, or a specific pain point to reference.
  • You want to test AIDA, PAS, or BAB to maximize reply rates.
  • You need a concise, mobile-friendly outreach with a single, clear CTA.

Quick Start

  1. Step 1: Provide Target, Goal, and Context in your prompt.
  2. Step 2: Choose the best framework (AIDA, PAS, or BAB) and craft a 3-5 word subject line (lowercase).
  3. Step 3: Generate an email between 50-125 words with a single CTA, a personalized first line, and the required Output Format.

Best Practices

  • Keep the email between 50-125 words; shorter emails get more replies.
  • Subject line should be 3-5 words, lowercase, with no clickbait.
  • First line must be personalized and reference something specific about them.
  • Avoid fluff like 'I hope this email finds you well' or 'I wanted to reach out'.
  • Include one clear CTA and ensure the email can be read in under 30 seconds; make it mobile-friendly.

Example Use Cases

  • Email to a VP of Engineering at a SaaS company proposing a 15-minute intro about an API automation integration.
  • Intro email to a marketing director referencing a recent product launch article to establish relevance.
  • Cold email to a product manager asking for feedback on a pilot program or feature test.
  • Demo invitation email using AIDA to highlight a quantified ROI and a single meeting link.
  • Churn-reduction outreach to a customer success lead mentioning a mutual connection and a pain point.

Frequently Asked Questions

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