Appstore Launch

Generate App Store launch assets (text, images, screenshots, video scripts) for a macOS, iOS, or iPadOS app.

Usage

/appstore-launch [app_path_or_config] [--images-only] [--text-only]

Arguments

• app_path_or_config (optional): Path to either:
  • An Xcode project directory (will analyze and generate config)
  • A JSON config file (will use directly)
  • If omitted, will prompt interactively for app details
• --images-only: Only generate images (icons, screenshots, banners)
• --text-only: Only generate text assets (descriptions, keywords, etc.)

Examples

/appstore-launch ~/xcode_projects/MyApp
/appstore-launch ./my_app_config.json
/appstore-launch

What This Skill Does

1. Analyzes your app (if given an Xcode project path):

   • Reads Swift source files to understand features
   • Extracts version info from project settings
   • Identifies key views and functionality

2. Generates App Store text assets (appstore_assets/):

   • appstore_content.md - Full description, subtitle, promotional text
   • appstore_content.json - Machine-readable version
   • screenshot_guide.md - Screenshot scenes with captions
   • video_storyboard.md - 30-second app preview script
   • promotional_variants.json - Social media posts (Twitter, LinkedIn, Product Hunt)
   • keywords_analysis.md - Optimized keywords with suggestions
   • localization_template.json - Ready for translation
   • asset_checklist.md - Complete launch checklist

3. Generates App Store images (appstore_images/):

   • icons/ - App icons at all required sizes (16x16 to 1024x1024)
   • screenshots/ - Marketing screenshots with text overlays for each device size
   • banners/ - Social media banners (Twitter, Facebook, LinkedIn, Instagram)

4. Outputs to: {project_dir}/appstore_assets/ and {project_dir}/appstore_images/

Steps

If given an Xcode project path:

1. First, explore the project to understand its structure:

   • Find Swift files and read key ones (ContentView, App file, feature views)
   • Look for existing AboutView, version info, feature documentation
   • Identify the app's main features and functionality

2. Create a JSON config file from the analysis:

   • App name, version, bundle ID from project settings
   • Features extracted from code and documentation
   • Target audiences inferred from functionality

3. Generate text assets using LLM capabilities:

   • App Store description optimized for ASO
   • Compelling subtitle and promotional text
   • Screenshot captions and video storyboard

4. Generate image assets:

   • App icons at all required resolutions
   • Marketing screenshots with device frames
   • Social media banners

If given a config file:

Use the provided configuration directly to generate all assets.

If no arguments:

1. Ask the user for key information:

   • App name and version
   • Platform (macOS, iOS, iPadOS)
   • Key features (3-5)
   • Target audiences (2-3)
   • Pricing model

2. Generate a config and produce all assets

Config File Schema

If you want to create a config file manually, use this structure:

{
  "name": "App Name",
  "version": "1.0.0",
  "codename": "Optional Release Name",
  "bundle_id": "com.example.appname",
  "developer": "Developer Name",
  "platform": "macOS",

  "primary_category": "Productivity",
  "secondary_category": "Business",
  "age_rating": "4+",
  "price_tier": "Free with In-App Purchases",

  "tagline": "Short marketing tagline",
  "subtitle": "30 character subtitle",
  "description_intro": "Opening paragraph for description",
  "whats_new_intro": "What's new in this version",

  "features": [
    {
      "title": "Feature Name",
      "description": "What this feature does",
      "icon": "sf.symbol.name",
      "marketing_hook": "Why users care",
      "is_premium": false
    }
  ],

  "premium_features": [
    "Premium feature 1",
    "Premium feature 2"
  ],

  "target_audiences": [
    {
      "role": "Audience Name",
      "use_case": "How they use the app",
      "pain_point": "Problem it solves"
    }
  ],

  "min_os_version": "14.0",
  "technologies": ["SwiftUI", "PDFKit", "SwiftData"],
  "keywords": ["keyword1", "keyword2"],

  "support_url": "https://example.com/support",
  "privacy_policy_url": "https://example.com/privacy"
}

Platform Support

• macOS: MacBook Pro 16", 14", iMac resolutions
• iOS: iPhone 6.7", 6.5", 5.5" resolutions
• iPadOS: iPad Pro 12.9", 11" resolutions

Output

After running, you'll have a complete set of App Store assets:

Text Assets (appstore_assets/)

File	Purpose
appstore_content.md	Human-readable text content
appstore_content.json	Machine-readable content
screenshot_guide.md	Screenshot capture guide
screenshot_specs.json	Resolution requirements
video_storyboard.md	App preview video script
promotional_variants.json	Social media posts
keywords_analysis.md	Keyword optimization
localization_template.json	Translation template
asset_checklist.md	Launch checklist

Image Assets (appstore_images/)

Directory	Contents
icons/	App icons: 16x16, 32x32, 64x64, 128x128, 256x256, 512x512, 1024x1024 PNG
screenshots/	Marketing screenshots at each device resolution with feature overlays
banners/	Social media banners: Twitter (1200x675), Facebook (1200x630), LinkedIn (1200x627), Instagram (1080x1080)

Tips

• Review and customize the generated content before submission
• Use the screenshot guide to capture consistent screenshots
• The video storyboard helps plan your 15-30 second app preview
• Social media posts are ready to copy and customize