brand-guidelines
npx machina-cli add skill davepoon/buildwithclaude/brand-guidelines --openclawAnthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Source
git clone https://github.com/davepoon/buildwithclaude/blob/main/plugins/all-skills/skills/brand-guidelines/SKILL.mdView on GitHub Overview
This skill applies Anthropic's official brand colors and typography to any artifact that benefits from the brand look. It ensures consistency with brand guidelines across documents, visuals, and styling tasks.
How This Skill Works
Headings are rendered in Poppins (24pt+) and body text in Lora, with automatic fallbacks to Arial for headings and Georgia for body when fonts are unavailable. Colors are applied via RGB values using python-pptx, preserving brand fidelity across systems. No font installation is required, but pre-installing Poppins and Lora yields best results.
When to Use It
- When creating client-facing documents or decks that must reflect Anthropic branding.
- When producing internal reports or post-processed artifacts that follow brand guidelines.
- When adding accent colors to shapes to maintain brand-consistent visuals.
- When refining slides or PDFs to ensure typography is Poppins for headings and Lora for body.
- When ensuring color fidelity and font usage across multi-system environments.
Quick Start
- Step 1: Prepare the artifact (PPTX, PDF, etc.) for branding.
- Step 2: Apply the brand colors and typography per the guidelines (Headings: Poppins, Body: Lora).
- Step 3: Validate color fidelity and typography across systems and adjust as needed.
Best Practices
- Confirm fonts are available in your environment; prefer pre-installed Poppins and Lora for best results.
- Use main colors for backgrounds and text; reserve accent colors for shapes and highlights.
- Apply headings with 24pt+ in Poppins to preserve hierarchy.
- Leverage RGBColor via python-pptx to ensure color fidelity.
- Test artifacts on multiple displays to verify readability and contrast.
Example Use Cases
- Branded investor pitch deck that follows Anthropic color and typography guidelines.
- Brand-compliant product specification document with consistent headings and body text.
- Internal policy memo formatted with proper typography and brand colors.
- Marketing one-pager featuring branded accent colors for visual interest.
- Company-wide brand guidelines PDF generated with on-brand shapes and colors.
Frequently Asked Questions
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