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competitive-intel

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Competitive Intelligence

Conduct competitive intelligence on: $ARGUMENTS

The argument may be a company name, product name, market segment, or URL. Follow these steps precisely using RivalSearchMCP tools. Report progress after each step.

Step 1: Target Identification

Use web_search:

  • query: "$ARGUMENTS official website", num_results: 10, extract_content: true

Establish the target's identity, website, and determine if this is a single entity or a market segment.

Step 2: Website & Product Audit

Use map_website to explore the target's web presence:

  1. url: <target_website>, mode: "map", max_pages: 15, max_depth: 2
  2. url: <target_website>, mode: "research", max_pages: 10, max_depth: 2

If they have documentation: 3. url: <target_website>, mode: "docs", max_pages: 10

Record page hierarchy, navigation patterns, technology signals, and content volume.

Step 3: Key Page Analysis

Use content_operations to retrieve and analyze critical pages:

  • operation: "retrieve" for homepage, pricing, product, about, and team pages
  • operation: "analyze", content: <retrieved>, analysis_type: "business", extract_key_points: true, summarize: true

Extract ecosystem links:

  • operation: "extract", url: <target_website>, link_type: "internal", max_links: 100
  • operation: "extract", url: <target_website>, link_type: "external", max_links: 50

Step 4: Market Landscape

Use web_search three times:

  1. query: "$ARGUMENTS market landscape overview", num_results: 15, extract_content: true
  2. query: "$ARGUMENTS market size growth trends", num_results: 10
  3. query: "$ARGUMENTS competitors alternatives market share", num_results: 10

Identify the broader market context, key players, and competitive positioning.

Step 5: News & Investment Activity

Use news_aggregation twice:

  1. query: "$ARGUMENTS", max_results: 15, time_range: "month"
  2. query: "$ARGUMENTS funding OR acquisition OR partnership", max_results: 10, time_range: "month"

Use web_search:

  • query: "$ARGUMENTS funding raised investment valuation", num_results: 10

Step 6: Community Perception

Use social_search twice:

  1. query: "$ARGUMENTS", platforms: ["reddit", "hackernews", "devto", "producthunt", "medium"], max_results_per_platform: 10, time_filter: "year"
  2. query: "$ARGUMENTS vs OR alternative OR comparison OR best", platforms: ["reddit", "hackernews"], max_results_per_platform: 10

What do users praise? Complain about? What alternatives do they mention?

Step 7: Technical & GitHub Assessment

Use github_search twice:

  1. query: "$ARGUMENTS", sort: "stars", max_results: 15, include_readme: true
  2. query: "$ARGUMENTS", sort: "updated", max_results: 10

Use web_search:

  • query: "$ARGUMENTS tech stack OR technology OR engineering OR architecture", num_results: 10

Use scientific_research:

  • operation: "academic_search", query: "$ARGUMENTS", max_results: 5

Step 8: Compile Report

  1. Executive Summary — Key findings and market position assessment
  2. Company/Market Overview — Identity, product, market context
  3. Website Assessment — Site structure, content quality, technical observations
  4. Product & Pricing — Offerings, pricing model, features, target audience
  5. Market Landscape — Market size, growth, key players with comparison table
  6. SWOT Analysis
    • Strengths — Competitive advantages and moats
    • Weaknesses — Vulnerabilities and pain points
    • Opportunities — Where they (or you) can gain ground
    • Threats — Competitive dangers and headwinds
  7. News & Investment — Funding, partnerships, growth trajectory
  8. Community Perception — Practitioner sentiment with evidence
  9. Technical Assessment — Stack, GitHub presence, engineering quality
  10. Ecosystem & Partnerships — Integrations, partner network, link analysis
  11. Sources — All URLs consulted

Use tables for player comparisons. Format as clean markdown with inline citations Source Name.

Source

git clone https://github.com/damionrashford/RivalSearch-Plugin/blob/main/skills/competitive-intel/SKILL.mdView on GitHub

Overview

Competitive Intelligence analyzes competitors, markets, and web presence by mapping sites, examining product and pricing, tracking news and sentiment, and producing SWOT analyses. It helps you understand who you're up against, how markets are evolving, and where your website stands.

How This Skill Works

Follow the RivalSearchMCP playbook: identify the target, map the website, pull critical pages, gauge the market landscape, monitor news and social sentiment, and surface actionable SWOT insights. Outputs are structured reports with ecosystem links and data-driven recommendations.

When to Use It

  • Assess a competitor's online footprint and product scope
  • Evaluate market size, trends, and key players
  • Audit your website's presence for gaps and SEO signals
  • Track news, funding, partnerships about a company
  • Compare pricing, features, and positioning across alternatives

Quick Start

  1. Step 1: Enter target using ARGUMENTS and run a web_search for the official website
  2. Step 2: Map the website with map_website (map mode, then research) and retrieve key pages with content_operations
  3. Step 3: Run market landscape searches and news/social aggregation to complete the SWOT and report

Best Practices

  • Define the ARGUMENTS clearly (company, product, market, or URL) before starting
  • Follow Steps 1–8 in order and document progress after each step
  • Cross-verify findings with multiple sources (sites, news, social, GitHub)
  • Prioritize high-significance signals: pricing, product gaps, and market share
  • Summarize findings into an actionable SWOT table with implications and next steps

Example Use Cases

  • Benchmark a rival’s pricing and feature set against your own
  • Map the market landscape to identify unserved segments
  • Audit a website for navigation, content volume, and tech signals
  • Track sentiment from Reddit, Hacker News, and Product Hunt about a launch
  • Produce a SWOT analysis to inform a go-to-market plan

Frequently Asked Questions

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