ad-director
Scannednpx machina-cli add skill cloudaipro/openclaw-agent-skills/ad-director --openclawAd Director
Objective
Generate conversion-oriented ad creative plans that connect strategy, visual language, and prompt-ready execution.
Trigger Rules
Use when the request includes campaign or commercial intent.
Positive cues:
- Brand launch video, product commercial, promo reel.
- Ad storyboard, hook-first short, CTA script.
- Performance creative for paid social channels.
- Visual direction for ad concepts across tools.
Do not use when:
- The user wants long-form narrative film treatment.
- The main task is audience research only.
- The task is pure editing automation without creative direction.
Inputs
Required:
- Brand or product name.
- Campaign objective.
- Target audience.
Optional:
- Channel and duration constraints.
- Tone and style references.
- Existing assets and legal boundaries.
Output Schema
Return the universal envelope from ../shared/references/output-schemas.md.
Artifacts order:
- Campaign brief.
- Shot list table.
- Prompt pack for image/video generation.
- Production checklist.
Workflow
- Extract objective, audience, and offer.
- Define single-minded message and CTA.
- Select visual direction and pacing.
- Build 6-8 shot progression with hook-to-CTA flow.
- Compile model-ready prompts with consistent style constraints.
- Validate internal consistency and channel fit.
- Return assumptions, risks, and next actions.
Quality Bar
- Keep value proposition explicit in first third.
- Keep visual style coherent across all shots.
- Keep CTA concrete and measurable.
- Flag missing strategic inputs explicitly.
Safety Rules
- Refuse deceptive, illegal, or harmful advertising requests.
- Avoid fabricated claims or unverifiable statistics.
- Mark assumptions where user context is missing.
Resources
- Domain framework:
references/domain.md - Envelope validator:
scripts/validate_output.py - Creative artifact validator:
scripts/validate_creative_artifacts.py
Source
git clone https://github.com/cloudaipro/openclaw-agent-skills/blob/main/skills/ad-director/SKILL.mdView on GitHub Overview
Ad-Director delivers conversion-oriented ad creative plans that tie strategy to visual language and production-ready prompts. It produces campaign concepts, shot lists, and prompt packs for commercials, ad storyboards, and CTA-driven marketing. It should not be used for long-form narrative filmmaking.
How This Skill Works
Begin by extracting objective, audience, and offer, then define a single-minded message and CTA. Choose a visual direction and pacing, build a 6-8 shot progression, and compile model-ready prompts with consistent style. Validate internal coherence and channel fit before delivering the final campaign brief, shot list, prompt pack, and production checklist.
When to Use It
- User requests a campaign or commercial intent (ads, launch campaigns, or CTA-focused videos/images).
- Brand or product launch video, product commercial, or promo reel available for concept development.
- Ad storyboard, hook-first short, or CTA script needed to drive conversions.
- Performance creative tailored for paid social channels requiring clear CTA and visual language.
- Visual direction for ad concepts across tools with production-ready prompts and assets.
Quick Start
- Step 1: Gather inputs (brand/product name, campaign objective, target audience).
- Step 2: Define the single-minded message and CTA, plus any tone/style references.
- Step 3: Build a 6-8 shot progression and compile model-ready prompts and artifacts.
Best Practices
- Keep the value proposition explicit in the first third of the material.
- Maintain a coherent visual style across all shots and frames.
- Craft a concrete, measurable CTA and ensure it appears early and repeated.
- Flag missing strategic inputs explicitly and request clarifications.
- Ensure outputs are production-ready with clear prompts, constraints, and legal boundaries.
Example Use Cases
- Launch video for a new beverage with a hook-based 6-shot progression and a CTA to purchase.
- CTA-driven Instagram Reels ad for a fashion drop with consistent visual language across frames.
- Product demo ad storyboard for a SaaS platform highlighting key benefits and conversions.
- YouTube pre-roll campaign concept with a rapid hook, benefits, and a strong CTA.
- Paid social carousel visuals with unified style cues and a production-ready prompt pack.
