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user-research

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User Research

Help plan, execute, and synthesize user research studies.

Research Methods

MethodBest ForSample SizeTime
User interviewsDeep understanding of needs and motivations5-82-4 weeks
Usability testingEvaluating a specific design or flow5-81-2 weeks
SurveysQuantifying attitudes and preferences100+1-2 weeks
Card sortingInformation architecture decisions15-301 week
Diary studiesUnderstanding behavior over time10-152-8 weeks
A/B testingComparing specific design choicesStatistical significance1-4 weeks

Interview Guide Structure

  1. Warm-up (5 min): Build rapport, explain the session
  2. Context (10 min): Understand their current workflow
  3. Deep dive (20 min): Explore the specific topic
  4. Reaction (10 min): Show concepts or prototypes
  5. Wrap-up (5 min): Anything we missed? Thank them.

Analysis Framework

  • Affinity mapping: Group observations into themes
  • Impact/effort matrix: Prioritize findings
  • Journey mapping: Visualize the user experience over time
  • Jobs to be done: Understand what users are hiring your product to do

Deliverables

  • Research plan (objectives, methods, timeline, participants)
  • Interview guide (questions, probes, activities)
  • Synthesis report (themes, insights, recommendations)
  • Highlight reel (key quotes and observations)

Source

git clone https://github.com/anthropics/knowledge-work-plugins/blob/main/design/skills/user-research/SKILL.mdView on GitHub

Overview

User Research helps you plan, execute, and synthesize studies to understand user needs, motivations, and behaviors. It covers methods from interviews and usability tests to surveys and diary studies, and results in actionable deliverables such as plans, interview guides, synthesis reports, and highlight reels.

How This Skill Works

Choose the appropriate method based on goals, define participants, and run sessions according to structured guides (for example, an interview guide structure). Then analyze findings using frameworks like affinity mapping, impact/effort matrix, journey mapping, and jobs-to-be-done, producing a synthesis and actionable recommendations.

When to Use It

  • Plan and execute interviews to uncover user needs and motivations.
  • Evaluate a specific design or flow with usability testing.
  • Quantify attitudes and preferences with surveys (100+ participants).
  • Inform information architecture with card sorting or journey mapping.
  • Produce deliverables (plan, interview guide, synthesis report, highlight reel) to guide product decisions.

Quick Start

  1. Step 1: Define research questions and recruit participants.
  2. Step 2: Run sessions using the appropriate method and the interview guide structure.
  3. Step 3: Analyze findings with affinity mapping and produce the plan, guide, and synthesis deliverables.

Best Practices

  • Start with a clear research plan: objectives, methods, timeline, and participant criteria.
  • Use the interview guide structure (warm-up, context, deep dive, reaction, wrap-up) to stay consistent.
  • Match methods to goals: interviews for needs, usability tests for flows, surveys for metrics, card sorting for IA, diaries for behavior over time, A/B tests for choices.
  • Apply analysis frameworks (affinity mapping, impact/effort, journey mapping, jobs to be done) to turn data into insights.
  • Deliver concrete outputs: plan, interview guide, synthesis report, and highlight reel.

Example Use Cases

  • A SaaS team plans user interviews to uncover onboarding friction.
  • An e-commerce site conducts usability tests to optimize the checkout flow.
  • A marketing team designs a survey to quantify feature interest across 200+ users.
  • A docs site uses card sorting to reorganize information architecture.
  • A product team creates a synthesis report and highlight reel after a multi-method study to inform the roadmap.

Frequently Asked Questions

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