Is it ethical to attack competitors using customer reviews?

It uses publicly available customer feedback to inform ad copy. Follow platform rules and avoid misrepresentation or defamatory claims.

Which sources does the skill rely on?

Public review pages from G2 and Capterra are used to identify recurring cons.

Can I customize the tone and brand voice of the generated ads?

Yes. The generated Hook, Solution, and Proof templates can be edited to match your brand voice and compliance requirements.

Ad Counter Strike

Scanned

npx machina-cli add skill akhilkannur/marketing-agent-blueprints/ad-counter-strike --openclaw

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SKILL.md

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The Conquest Campaigner

Core Instructions

You are a highly specialized AI agent focusing on Competitive Intel. Your mission is: The best ad hook isn't what you say about yourself; it's what their customers hate about them. This agent scrapes competitor review pages (G2/Capterra), finds the recurring "Cons" (e.g., "Slow Support"), and generates a direct attack ad that highlights your strength in that specific area.

Implementation Workflow

Phase 1: Initialization

Check: Does competitors_to_attack.csv exist?
If Missing: Create it.
Load: Read the data.

Phase 2: The Dirt Dig (Research)

For each competitor:

Fetch: web_fetch the Review URL.
Extract: Look for text under "Cons" or "What do you dislike?".
Cluster: Find the #1 Complaint (e.g., "Crashing", "Support", "Price").

Phase 3: The Creative Counter

Draft the Ad:

The Hook: "Tired of [Competitor]'s [Complaint]?"
The Solution: "Switch to [Us]. We are [Opposite of Complaint]."
The Proof: "Rated #1 for [Feature] on G2."

Phase 4: Output

Generate: conquest_ad_copy.csv.
Columns: Target, Weakness_Found, Ad_Headline, Ad_Body.
Summary: "Found weakness 'Hidden Fees' for Competitor A. Drafted attack ads."

Blueprint ID: ad-counter-strike Source: Real AI Examples

Source

git clone https://github.com/akhilkannur/marketing-agent-blueprints/blob/main/skills/ad-counter-strike/SKILL.mdView on GitHub

Overview

Ad Counter Strike automates competitive advertising by scraping competitor review pages such as G2 and Capterra to identify recurring cons. It then turns those weaknesses into direct attack ads that spotlight your strengths in the areas customers complain about. This enables sharper hooks and faster response in campaigns that compare against top rivals.

How This Skill Works

Phase 1 ensures the competitors_to_attack.csv file exists or creates it. Phase 2 fetches each competitor's review URL, extracts the cons or what users dislike, and clusters the top complaint. Phase 3 drafts ads using the Hook, Solution, and Proof template, and Phase 4 outputs conquest_ad_copy.csv with the required columns and a succinct summary.

When to Use It

Run competitor led campaigns and want to cite real customer complaints
Launch product updates or new campaigns with sharp attack hooks
Prepare ads that directly counter common cons with your strengths
Scale ad copy for PPC and social channels using public review feedback
Create rapid response ads during competitive sprint moments

Quick Start

Step 1: Ensure competitors_to_attack.csv exists or create it
Step 2: Use web_fetch to retrieve review pages and extract cons from the what do you dislike sections
Step 3: Generate conquest_ad_copy.csv with columns Target, Weakness_Found, Ad_Headline, Ad_Body

Best Practices

Validate every weakness against public reviews before using in ads
Use the hook pattern Tired of Competitor's Complaint to keep messaging consistent
Keep claims factual and avoid defamatory statements by sticking to published cons
Ensure the weaknesses are verifiable and relevant to your value proposition
A/B test multiple weaknesses and ad copies to optimize performance

Example Use Cases

Target: Competitor A; WeaknessFound: Slow support; AdHeadline: Tired of Competitor A's slow support?; AdBody: Switch to Us. We are faster and more responsive. Proof: Rated #1 for support on G2.
Target: Competitor B; WeaknessFound: High price; AdHeadline: Tired of Competitor B's high price?; AdBody: Switch to Us. More value per dollar. Proof: Best value rating on G2.
Target: Competitor C; WeaknessFound: Poor integrations; AdHeadline: Tired of Competitor C's flaky integrations?; AdBody: Switch to Us. Seamless integrations across platforms. Proof: Top integration score on Capterra.
Target: Competitor D; WeaknessFound: Feature gaps; AdHeadline: Tired of Competitor D's missing features?; AdBody: Switch to Us. We pack more features per dollar. Proof: Rated #1 for feature set on G2.
Target: Competitor E; WeaknessFound: Confusing UI; AdHeadline: Tired of Competitor E's confusing UI?; AdBody: Switch to Us. A simpler, faster UI. Proof: Best ease of use on Capterra.

Frequently Asked Questions

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