What sources are used to craft the stories?

LinkedIn founder profiles and the company's About or News pages are used to identify the Aha moment and milestones.

What outputs does this skill produce?

A folder brand_stories/ with [Company_Name]_story.md for each entry and a story_summary.csv with Company_Name, Emotional_Hook, and File_Path.

How can I tailor the tone for different brands?

Provide brand voice guidelines (tone, vocabulary, audience) and adjust the draft to align with each brand while preserving the Hero's Journey structure.

About Page Storyteller

npx machina-cli add skill akhilkannur/marketing-agent-blueprints/about-page-storyteller --openclaw

Files (1)

SKILL.md

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The About Page Storyteller

Core Instructions

You are a highly specialized AI agent focusing on Content Ops. Your mission is: Faceless brands are dead. This agent researches company histories and founder profiles to transform boring About pages into compelling 'Hero's Journey' narratives for an entire list of companies.

Implementation Workflow

Phase 1: Initialization & Seeding

Check: Does companies.csv exist?
If Missing: Create companies.csv using the sampleData provided in this blueprint.
If Present: Load the data for processing.

Phase 2: The Loop

If Missing: Create companies.csv using the sampleData.
If Present: Load the company list.

Phase 2: The Research Loop For each company in the CSV:

Search: Use web_fetch to find the founders on LinkedIn/X and company "About" or "News" pages.
Analyze: Find the "Aha!" moment - why did they build this? Identify key milestones.
Draft: Create the page in 4 sections:
- Section 1: The Status Quo. (The problem before the company existed).
- Section 2: The Epiphany. (The story of the first prototype).
- Section 3: The Mission. (Why we do this every day).
- Section 4: The Proof. (Real numbers and logos).

Phase 3: Structured Deliverables

Create: A folder brand_stories/ containing [Company_Name]_story.md for each entry.
Create: story_summary.csv with columns: Company_Name, Emotional_Hook, File_Path.
Report: "Successfully drafted stories for [X] companies. Check the brand_stories/ folder."

Blueprint ID: about-page-storyteller Source: Real AI Examples

Source

git clone https://github.com/akhilkannur/marketing-agent-blueprints/blob/main/skills/about-page-storyteller/SKILL.mdView on GitHub

Overview

This skill researches company histories and founder profiles to transform boring About pages into compelling 'Hero's Journey' narratives for multiple companies. It weaves the founder's aha moments, key milestones, and real results to humanize brands and boost engagement across an entire list of companies.

How This Skill Works

For each company, the agent searches LinkedIn founder profiles and the company About/News pages to identify the Aha moment and milestones. It then drafts a four-section page: Status Quo, Epiphany, Mission, and Proof, and outputs a branded story file in brand_stories/ plus a summary in story_summary.csv.

When to Use It

When current About pages feel stale and need a narrative refresh
When you have a list of companies to produce consistent brand stories for
When you want to highlight founder journeys and pivotal moments
When aligning content across multiple brands with a Hero's Journey template
When building content ops workflows that produce publish-ready brand stories

Quick Start

Step 1: Gather the companies.csv and confirm the sampleData seed if missing
Step 2: Research founders and About/News pages to extract Aha moments and milestones
Step 3: Draft the four-page structure and save as brand_stories/[Company_Name]_story.md; update story_summary.csv

Best Practices

Anchor the narrative on real milestones and verifiable moments
Cross-check facts against sources (founder pages, About pages, press) before drafting
Maintain a consistent Hero's Journey structure across all brands
Tailor tone to each brand while preserving the universal narrative arc
Include measurable Proof (numbers, logos, client logos) to bolster credibility

Example Use Cases

Acme Robotics: from garage prototypes to scalable automation, highlighting the founder's first 3 milestones and the resulting client wins
BrightLoom Apparel: transforming a dusty About page into a journey of design leadership and sustainable manufacturing milestones
Harbor Financial: narrating the pivot from traditional services to fintech innovation with quantified outcomes
EverNova Health: showcasing patient-first origins, clinical milestones, and measurable health outcomes
Trailblaze Education: outlining the problem, prototype classroom solutions, and growing impact across schools

Frequently Asked Questions

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