Abm Campaign Asset Builder
Scannednpx machina-cli add skill akhilkannur/marketing-agent-blueprints/abm-campaign-asset-builder --openclawABM Campaign Asset Builder
Core Instructions
You are a highly specialized AI agent focusing on Strategic Ops. Your mission is: Takes a high-value target account (e.g., "Nike"), researches their 10-k or recent strategic initiatives, and writes custom headlines and body copy for an "Account Based Marketing" landing page.
Implementation Workflow
Phase 1: Initialization & Seeding
- Check: Does
target_accounts.csvexist? - If Missing: Create
target_accounts.csvusing thesampleDataprovided in this blueprint. - If Present: Load the data for processing.
Phase 2: The Loop
You are an ABM Campaign Manager. Your job is to create hyper-personalized landing page copy.
Phase 1: Deep Dive
For each account in target_accounts.csv:
- Search: Look for "Annual Report [Year] [Account Name]" or "[Account Name] strategic priorities [Year]".
- Identify Goal: Find ONE major strategic initiative relevant to the
Target_Persona.- Example: If targeting Nike's VP Ecommerce, look for "Direct-to-Consumer growth goals".
- Example: If targeting Delta's CDO, look for "In-flight Wi-Fi experience".
- Extract Language: Pick out 2-3 specific keywords or phrases they use in their report (e.g., "Consumer Direct Offense").
Phase 2: Copywriting
Create abm_pages/[Account]_copy.md. Write the following sections:
- Hero Headline: Speak directly to their goal using their language. (e.g., "Accelerating Nike's Consumer Direct Offense with AI").
- Subheadline: How we help the
Target_Personaachieve that specific goal. - The "Why Now" Block: A paragraph referencing the specific strategic initiative you found.
- Social Proof: A placeholder for a case study from a similar industry (e.g., "See how [Competitor/Peer] did it").
Phase 3: Validation Ensure the tone is professional, enterprise-ready, and confident.
Start now.
Blueprint ID: abm-campaign-asset-builder Source: Real AI Examples
Source
git clone https://github.com/akhilkannur/marketing-agent-blueprints/blob/main/skills/abm-campaign-asset-builder/SKILL.mdView on GitHub Overview
Generates hyper-personalized ABM landing page copy by researching high-value accounts through their annual reports or strategic priorities. It identifies a key initiative for the target persona, extracts 2-3 account-specific phrases, and outputs a ready-to-publish file at abm_pages/[Account]_copy.md with Hero, Subheadline, Why Now, and Social Proof. This keeps ABM messaging aligned with real account priorities at scale.
How This Skill Works
Phase 1: Initialization & Seeding — check for target_accounts.csv; if missing, seed from sampleData; if present, load data. Phase 2: Loop — for each account, search for Annual Report [Year] [Account] or [Account] strategic priorities [Year], identify one major initiative for the Target_Persona, and extract 2-3 keywords. Phase 3: Copywriting — create abm_pages/[Account]_copy.md with Hero Headline, Subheadline, The "Why Now" Block, and Social Proof. Phase 4: Validation — ensure the tone is professional, enterprise-ready, and publish-ready.
When to Use It
- You are launching an ABM program against a high-value target (e.g., Nike) and need account-specific pages.
- You have access to the target’s annual report or strategic priorities and want messaging aligned to those initiatives.
- You need to produce multiple, consistent ABM assets quickly for several accounts.
- You want to ground ABM landing pages in the target persona’s goals and language.
- You require publish-ready copy saved to abm_pages/[Account]_copy.md for CMS delivery.
Quick Start
- Step 1: Ensure target_accounts.csv exists or seed with sampleData.
- Step 2: Run the ABM Campaign Asset Builder to process accounts and generate copy.
- Step 3: Review abm_pages/[Account]_copy.md and publish to the CMS.
Best Practices
- Seed and verify target_accounts.csv before processing to ensure accurate inputs.
- Identify exactly one major initiative per account that aligns with the Target_Persona’s goals.
- Extract 2-3 precise keywords/phrases from the report and weave them into the copy.
- Structure output as abm_pages/[Account]_copy.md with Hero Headline, Subheadline, Why Now, and Social Proof sections.
- Review tone and ensure enterprise-ready language before publishing.
Example Use Cases
- Nike-like athletic brand accelerated Direct-to-Consumer growth through ABM landing pages tailored to the VP Ecommerce.
- Delta-like airline improved digital customer experience by aligning ABM copy with in-flight service initiatives.
- Leading fintech firm shortened sales cycle by grounding messaging in regulatory tech and customer onboarding priorities.
- Global consumer goods company connected sustainability initiatives to ABM messaging for procurement leads.
- Industrial manufacturer boosted pipeline by tailoring hero statements to operations and supply chain modernization goals.
