How many platform-native variants should be produced?

Generate at least one native draft per target platform, scaling to multiple variants if the campaign requires testing hooks or CTAs.

Should I reuse content across platforms?

Cross-posting is discouraged by default; adapt each asset to fit the platform's conventions unless a cross-platform approach is explicitly requested.

What deliverables are included for a campaign?

Core angle, platform-specific drafts, optional posting order, optional CTA variants, and any missing inputs needed before publishing.

content-engine

Scanned

npx machina-cli add skill affaan-m/everything-claude-code/content-engine --openclaw

Files (1)

SKILL.md

2.5 KB

Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

When to Activate

writing X posts or threads
drafting LinkedIn posts or launch updates
scripting short-form video or YouTube explainers
repurposing articles, podcasts, demos, or docs into social content
building a lightweight content plan around a launch, milestone, or theme

First Questions

Clarify:

source asset: what are we adapting from
audience: builders, investors, customers, operators, or general audience
platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
goal: awareness, conversion, recruiting, authority, launch support, or engagement

Core Rules

Adapt for the platform. Do not cross-post the same copy.
Hooks matter more than summaries.
Every post should carry one clear idea.
Use specifics over slogans.
Keep the ask small and clear.

Platform Guidance

X

open fast
one idea per post or per tweet in a thread
keep links out of the main body unless necessary
avoid hashtag spam

strong first line
short paragraphs
more explicit framing around lessons, results, and takeaways

TikTok / Short Video

first 3 seconds must interrupt attention
script around visuals, not just narration
one demo, one claim, one CTA

YouTube

show the result early
structure by chapter
refresh the visual every 20-30 seconds

deliver one clear lens, not a bundle of unrelated items
make section titles skimmable
keep the opening paragraph doing real work

Repurposing Flow

Default cascade:

anchor asset: article, video, demo, memo, or launch doc
extract 3-7 atomic ideas
write platform-native variants
trim repetition across outputs
align CTAs with platform intent

Deliverables

When asked for a campaign, return:

the core angle
platform-specific drafts
optional posting order
optional CTA variants
any missing inputs needed before publishing

Quality Gate

Before delivering:

each draft reads natively for its platform
hooks are strong and specific
no generic hype language
no duplicated copy across platforms unless requested
the CTA matches the content and audience

Source

git clone https://github.com/affaan-m/everything-claude-code/blob/main/.cursor/skills/content-engine/SKILL.mdView on GitHub

Overview

Content Engine turns a single idea into native posts across X, LinkedIn, TikTok, YouTube, and newsletters. It emphasizes platform-specific adaptation, strong hooks, and a single clear idea per asset to maximize engagement and relevance.

How This Skill Works

Start with a source asset, audience, platform, and goal. Apply core rules to tailor copy for each platform, then use the repurposing flow to generate 3-7 atomic ideas and platform-native variants, trimming repetition and aligning CTAs.

When to Use It

writing X posts or threads
drafting LinkedIn posts or launch updates
scripting short-form video or YouTube explainers
repurposing articles, podcasts, demos, or docs into social content
building a lightweight content plan around a launch, milestone, or theme

Quick Start

Step 1: Clarify source asset, audience, platform, and goal.
Step 2: Apply platform-specific rules to craft native drafts.
Step 3: Run the Repurposing Flow to produce platform-native variants and deliverables.

Best Practices

Adapt for the platform; do not cross-post the same copy.
Craft hooks that grab attention first.
Make every post convey a single clear idea.
Use concrete specifics over slogans or hype.
Keep CTAs small, clear, and platform-appropriate.

Example Use Cases

X thread introducing a new feature with a five-part tweet sequence and a CTA at the end.
LinkedIn post sharing launch results, lessons learned, and next steps.
TikTok short-form video script with a compelling hook, visuals plan, and CTA.
YouTube explainer outline organized by chapters with a quick result reveal early.
Newsletter issue delivering a single lens on a launch with skimmable sections.

Frequently Asked Questions

Add this skill to your agents