aaron-he-zhu/seo-geo-claude-skills Skills

Use when the user asks to "analyze competitors", "competitor SEO", "who ranks for", "competitive analysis", "what are my competitors doing", "what are they doing differently", "why do they rank higher", or "spy on competitor SEO". Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition. For content-focused gap analysis, see content-gap-analysis. For link profile specifics, see backlink-analyzer.

Use when the user asks to "update old content", "refresh content", "content is outdated", "improve declining rankings", "revive old blog posts", "this post is outdated", "traffic is declining on this page", or "rankings dropped for this article". Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and optimizes for current SEO and GEO best practices. For writing new content from scratch, see seo-content-writer. For auditing without rewriting, see on-page-seo-auditor.

Use when the user asks to "fix internal links", "improve site architecture", "link structure", "distribute page authority", "internal linking strategy", "orphan pages", "site architecture is messy", or "pages have no links pointing to them". Analyzes and optimizes internal link structure to improve site architecture, distribute page authority, and help search engines understand content relationships. Creates strategic internal linking plans. For a broader on-page audit, see on-page-seo-auditor. For external link analysis, see backlink-analyzer.

Use when the user asks to "remember project context", "save SEO data", "track campaign progress", "store keyword data", "manage project memory", "remember this for next time", "save my keyword data", or "keep track of this campaign". Manages a two-layer memory system (hot cache + cold storage) for SEO/GEO project context, tracking keywords, competitors, metrics, and campaign status with intelligent promotion/demotion.

Use when the user asks to "audit page SEO", "on-page SEO check", "SEO score", "page optimization", "what SEO issues does this page have", "what is wrong with this page SEO", "score my page", or "why is this page not ranking". Performs comprehensive on-page SEO audits to identify optimization opportunities including title tags, meta descriptions, headers, content quality, internal linking, and image optimization. For server, speed, and crawl issues, see technical-seo-checker. For full EEAT content quality scoring, see content-quality-auditor.

Use when the user asks to "add schema markup", "generate structured data", "JSON-LD", "rich snippets", "FAQ schema", "add FAQ rich results", "I want star ratings in Google", "product markup", or "recipe schema". Generates structured data markup (Schema.org JSON-LD) to enable rich results in search engines including FAQ snippets, How-To cards, Product listings, Reviews, and more. For meta tag optimization, see meta-tags-optimizer. For broader technical SEO, see technical-seo-checker.

Use when the user asks to "analyze search results", "SERP analysis", "what ranks for", "SERP features", "why does this page rank", "what is on page one for this query", "who ranks for this keyword", or "what does Google show for". Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for understanding what it takes to rank. For tracking rankings over time, see rank-tracker. For keyword discovery, see keyword-research.