creative-strategy
Scannednpx machina-cli add skill Roberdan/MyConvergio/creative-strategy --openclawCreative Strategy Skill
Workflow from jony-creative-director: Marketing Asset Factory + Design Trend Synthesizer
Part A: Marketing Asset Factory
Inputs
| Parameter | Required | Description |
|---|---|---|
| Product/service | Yes | What to promote |
| Objective | Yes | AWARENESS / CONVERSION / RETENTION |
| Target audience | Yes | Demographics + psychographics |
| Campaign theme | Yes | Core message/hook |
| Tone | Yes | PROFESSIONAL / PLAYFUL / URGENT / LUXURY / MINIMAL |
1. Digital Advertising (15 assets)
Google Ads: 5 headlines (30 char max), 5 descriptions (90 char max), display ad concepts (300x250, 728x90, 160x600) with visual direction.
Social Ads: 3 feed ads (visual + copy), 3 story ads (9:16), 3 reel/TikTok scripts (15-30s).
2. Email Marketing (8 assets)
| Asset | Count | Spec |
|---|---|---|
| Subject lines | 10 | A/B test variations |
| Preview text | 10 | Matching subjects |
| Welcome series | 3 | Onboarding sequence |
| Promotional | 1 | Campaign offer |
| Nurture sequence | 3 | Education/trust |
| Re-engagement | 1 | Win-back |
3. Landing Page Copy (5 assets)
Hero (headline + subheadline + CTA), 3 feature section variants, social proof (testimonial framework), FAQ (8 Q&As), pricing page (if applicable).
4. Social Media Content (12 assets)
LinkedIn (4 posts), Twitter/X (2 threads), Instagram (3 captions), TikTok/short-form (3 scripts).
5. Sales Enablement (7 assets)
| Asset | Description |
|---|---|
| One-pager | Content structure |
| Sales deck | 10-slide outline |
| Case study | Template with sections |
| Battlecard | Competitor comparison |
| Demo script | Product walkthrough |
| Objection guide | 10 common objections + responses |
| Proposal template | Structure + key sections |
6. Content Marketing (5 assets)
3 blog post outlines, 1 whitepaper structure, 1 webinar script outline.
Per Asset Requirements
Each asset includes: exact copy/content, visual direction (colors, imagery, composition), CTA + next step, A/B testing recommendations. Brand consistency across all 47+ assets.
Part B: Design Trend Research
Inputs
| Parameter | Required | Description |
|---|---|---|
| Industry/sector | Yes | Target market |
| Current brand position | Recommended | Where the brand is today |
1. Macro Trend Analysis (5 trends)
Per trend: name, definition, visual characteristics (colors, shapes, typography, imagery), origin + early adopters, adoption phase (emerging/growing/mature), 3 brand examples, strategic implications (opportunities + risks).
Trend areas to cover:
| Area | Examples |
|---|---|
| Visual aesthetics | Neomorphism, brutalism, liquid glass |
| Interaction patterns | Gesture-based, voice-first, AI-assisted |
| Color trends | Dopamine colors, muted minimalism |
| Typography | Variable fonts, kinetic type |
| Technology influence | Spatial design, generative UI |
2. Competitive Landscape
Map 10 competitors on 2x2: Innovative ←→ Conservative × Minimal ←→ Rich. Identify white space. Flag overused patterns.
3. User Expectation Shifts
Post-AI behaviors, Gen Z influence, new mental models, friction intolerance points.
4. Platform Evolution
iOS 26/visionOS design language, Material You evolution, web pattern shifts.
5. Strategic Recommendations
Which trends to adopt (with adaptation plan), which to ignore (with rationale), 6-month implementation roadmap.
6. Mood Board Specs
20 visual references (colors, composition, mood described in detail), color palette extraction, typography recommendations from trend analysis.
Outputs
| Deliverable | Format |
|---|---|
| Marketing assets | 47+ assets across 6 categories |
| Trend analysis | 5 macro trends with examples |
| Competitive map | 2x2 positioning matrix |
| Mood board | 20 described visual references |
| Trend roadmap | 6-month adoption plan |
Related
/brand-identity (brand strategy) | /design-systems (implementing trends) | /design-quality (validating assets)
Source
git clone https://github.com/Roberdan/MyConvergio/blob/master/.claude/skills/creative-strategy/SKILL.mdView on GitHub Overview
Orchestrates a Marketing Asset Factory that delivers 47+ assets across Google Ads, social, email, landing pages, social content, and sales enablement, paired with a Design Trend Synthesizer that translates current visuals into brand-aligned creative. This approach speeds time-to-market while ensuring consistent branding and data-informed design decisions across channels. The workflow includes per-asset requirements, exact copy, visual direction, CTAs, and A/B testing recommendations.
How This Skill Works
Inputs include Product/Service, Objective, Target audience, Campaign theme, Tone, plus Industry/sector and current brand position for trend work. The system then generates multi-channel assets with exact copy, visual direction, CTAs, and A/B testing notes, plus a Macro Trend Analysis covering 5 trends, origin, early adopters, visual characteristics, adoption phase, 3 brand examples, and strategic implications.
When to Use It
- When launching a new product or service requiring multi-channel visibility
- When scaling campaigns across digital ads, email, and social with design-conscious visuals
- When re-engaging existing customers or reducing churn with targeted content
- When needing trend-informed creative aligned with current design aesthetics (colors, typography, imagery)
- When preparing a trend-informed content calendar and sales enablement assets
Quick Start
- Step 1: Provide inputs — Product/Service, Objective, Target audience, Campaign theme, Tone; add Industry/sector and current brand position for trend work
- Step 2: Run the Marketing Asset Factory to generate 47+ assets across Google Ads, Social, Email, Landing Pages, Social Content, Sales Enablement, and Content Marketing; capture exact copy, visuals, CTAs, and A/B notes
- Step 3: Run the Design Trend Research to identify 5 macro trends, extract visual characteristics, origin, adopters, adoption phase, and strategic implications; synthesize brand-aligned visuals and messaging
Best Practices
- Define precise inputs up front: Product/Service, Objective, Target Audience, Campaign Theme, and Tone
- Strictly align assets to brand guidelines and ensure consistent CTAs across channels
- Plan and map the full asset suite (47+ assets) before production to optimize workflow
- Incorporate A/B testing recommendations for headlines, copy, and visuals across assets
- Leverage Macro Trend Analysis to inform visuals while monitoring ROI and adapting as needed
Example Use Cases
- SaaS product launch with a multi-channel awareness and conversion push, leveraging trend-informed visuals
- Consumer brand scale: adopting current design trends (neumorphism/neutral palettes) across ads, emails, and landing pages
- B2B enterprise demand-gen campaign coordinated across LinkedIn, Google Ads, and email with cohesive messaging
- Re-engagement drive for dormant subscribers using personalized emails and retargeted social content
- Content marketing program (blogs, whitepapers, webinars) guided by macro trends and visual language
