brand-identity
npx machina-cli add skill Roberdan/MyConvergio/brand-identity --openclawBrand Identity Skill
Workflow from jony-creative-director: Brand Identity System + Presentation Designer
Inputs
| Parameter | Required | Description |
|---|---|---|
| Company name | Yes | Brand to develop |
| Industry | Yes | Market sector |
| Target audience | Yes | Demographics + psychographics |
| Mission | Yes | Mission statement |
| Vision | Yes | Vision statement |
| Values | Yes | 3-5 core values |
| Positioning | Yes | Differentiation strategy |
Phase 1: Brand Strategy
Brand Story
Narrative arc: challenge, transformation, resolution. Brand personality using archetypes (e.g., Hero, Creator, Sage).
Voice & Tone Matrix
| Dimension | Spectrum |
|---|---|
| Humor | funny ←→ serious |
| Formality | casual ←→ formal |
| Respect | irreverent ←→ respectful |
| Energy | enthusiastic ←→ matter-of-fact |
Messaging Hierarchy
Tagline → Value proposition → Key messages (3) → Proof points per message.
Phase 2: Visual Identity
Logo Concept (3 directions)
| Direction | Approach | Deliverables |
|---|---|---|
| Wordmark | Typography-driven | Strategic rationale |
| Symbol/Icon | Mark-driven | Strategic rationale |
| Combination | Wordmark + symbol | Strategic rationale |
Logo Variations
Primary (full color), Secondary (simplified), Monochrome (B&W), Reversed (dark bg). Minimum size specs + clear space requirements. 5 correct applications + 5 incorrect applications with warnings.
Color Palette
| Category | Count | Specs |
|---|---|---|
| Primary | 2-3 | Hex, Pantone, CMYK, RGB + psychology rationale |
| Secondary | 3-4 | Supporting palette |
| Neutral | 4-5 | Grays for UI |
| Accent | 2-3 | CTAs and highlights |
Typography
Primary + secondary typeface. Usage hierarchy: display, headlines, body, captions.
Imagery Style
Photography guidelines (mood, lighting, subjects, composition). Illustration style. Iconography (line weight, corner radius, fill rules). Graphic patterns.
Phase 3: Brand Applications
| Asset | Specification |
|---|---|
| Business cards | Front + back design |
| Letterhead | Stationery system |
| Email signature | Template layout |
| Social media | Avatar + cover for 5 platforms |
| Presentation | Title, content, data, closing slides |
Phase 4: Brand Guidelines
20-page brand book structure with all rules. Asset library organization system.
Phase 5: Presentation Design
Inputs (Presentation)
| Parameter | Options |
|---|---|
| Audience | C-Suite / Investors / Customers / Team |
| Duration | 20 / 30 / 60 minutes |
| Objective | Inform / Persuade / Inspire / Educate |
Narrative Architecture
Story arc (hero's journey for business), opening hook (first 60s), 3 core messages max, closing CTA.
Slide Specifications (20-30 slides)
Per slide: number, title, layout type, visual description, exact copy (headline max 6 words, body max 20 words), speaker notes (60-90s), animation notes.
Standard Slide Structure
| # | Purpose | Type |
|---|---|---|
| 1 | Title | Impact, minimal |
| 2 | Agenda | 3 sections max |
| 3 | Problem | Emotional hook |
| 4 | Current state | Data visualization |
| 5 | Opportunity | Market size, trend |
| 6 | Solution | Product/demo |
| 7 | How it works | 3-step process |
| 8 | Benefits | 3 benefits + icons |
| 9 | Proof | Case studies/testimonials |
| 10 | Competitive | 2x2 matrix |
| 11 | Business model | Revenue streams |
| 12 | Traction | Metrics, growth |
| 13 | Roadmap | 3 phases |
| 14 | Team | 3 key members |
| 15 | The Ask | Next steps |
| 16 | Closing | Memorable thought |
Visual System
Color palette (dark bg for impact / light for clarity), 1 display + 1 body font, imagery style, data viz style, iconography.
Presenter Support
Pacing per section, transition scripts, audience interaction moments, 5 backup deep-dive slides, one-pager summary, leave-behind deck.
Outputs
| Deliverable | Format |
|---|---|
| Brand strategy | Story, personality, voice matrix, messaging |
| Visual identity | Logo (3 directions), colors, typography, imagery |
| Applications | Business cards, stationery, social, presentations |
| Brand book | 20-page guidelines structure |
| Presentation | Slide-by-slide specs + speaker notes |
Related
/design-systems (component library) | /creative-strategy (marketing assets) | /design-quality (brand audit)
Source
git clone https://github.com/Roberdan/MyConvergio/blob/master/.claude/skills/brand-identity/SKILL.mdView on GitHub Overview
Deliver a complete brand identity system from strategy to executive presentation design. It covers brand storytelling, voice and messaging, a three-direction logo concept, color and typography systems, imagery guidelines, and ready to use presentation templates. The result is cohesive branding and ready assets for executive audiences.
How This Skill Works
It unfolds in five phases. Phase 1 builds Brand Strategy with story, archetypes, voice and messaging. Phase 2 creates Visual Identity with three logo directions, color, typography and imagery. Phase 3 applies the identity to assets like business cards, letterhead, email signatures, social, and presentation templates. Phase 4 documents Brand Guidelines in a 20 page brand book and asset library. Phase 5 delivers Presentation Design with inputs, narrative architecture and slide specs.
When to Use It
- Launching a new company or product that needs a cohesive identity
- Rebranding an existing brand to refresh positioning and visuals
- Developing investor-ready executive presentations and board decks
- Creating brand-consistent marketing assets across channels
- Rolling out brand guidelines and templates to internal teams
Quick Start
- Step 1: Gather inputs (Company name, Industry, Target audience, Mission, Vision, Values, Positioning)
- Step 2: Create Brand Strategy and Visual Identity with 3 logo directions, color palette, typography, and imagery plan
- Step 3: Develop Brand Guidelines and Presentation Templates with narrative architecture and slide specifications
Best Practices
- Start with complete inputs: Company name, Industry, Target audience, Mission, Vision, Values, Positioning
- Define a clear Messaging Hierarchy: Tagline, Value proposition, 3 key messages, proof points
- Develop three distinct logo directions with strategic rationales and provide full deliverables (color, mono, reversed) and usage rules
- Document color, typography, imagery, and iconography in a structured Brand Guidelines book and asset library
- Align presentation design with the brand narrative and enforce copy limits: headlines max 6 words, body max 20 words, include speaker notes
Example Use Cases
- New tech startup identity with investor deck templates and a three-direction logo concept
- Professional services firm rebrand including voice and tone, color system, and presentation templates
- Consumer brand identity with typography system, imagery guidelines, and brand applications
- SaaS product branding with 20-30 slide presentation deck and slide-level copy constraints
- Nonprofit organization brand book plus social, email, and event presentation templates
