alex-hormozi-pitch
npx machina-cli add skill Microck/ordinary-claude-skills/alex-hormozi-pitch --openclawAlex Hormozi Pitch Skill
When to Activate This Skill
- Create compelling offer or pitch
- Design irresistible value proposition
- Structure pricing and guarantees
- Build "too good not to take" offer
- Apply Hormozi frameworks
- Optimize existing offer
- Create Grand Slam Offer
What This Skill Does
Guides you through Alex Hormozi's systematic approach to creating offers so compelling that prospects feel stupid saying no, using proven frameworks from "$100M Offers".
How to Execute
Execute the /create-hormozi-pitch slash command, which provides:
- Interactive guided process through Hormozi's frameworks
- Value Equation optimization (Dream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice)
- Guarantee framework selection and structuring
- Value stack and bonus construction
- Scarcity and urgency implementation
- Objection elimination strategies
- Complete pitch output ready to use
Core Frameworks Applied
The Value Equation
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)
Four Guarantee Types
- Unconditional (money-back)
- Conditional (performance-based)
- Outcome-based (results-tied)
- Anti-guarantee (all sales final)
MAGIC Naming Formula
- Make it about them
- Announce the avatar
- Give them a goal
- Indicate a time interval
- Complete with container word
Use Cases
- Product launches
- Service offerings
- Consulting proposals
- Course creation
- High-ticket sales
- Lead magnets
- Upsells and downsells
Full Workflow Reference
For complete step-by-step instructions: read ${PAI_DIR}/commands/create-hormozi-pitch.md
Source
git clone https://github.com/Microck/ordinary-claude-skills/blob/main/skills_all/alex-hormozi-pitch/SKILL.mdView on GitHub Overview
This skill guides you through Alex Hormozi's offer method from $100M Offers to craft pitches that buyers can't resist. It covers the Value Equation, guarantee frameworks, pricing psychology, value stacking, bonuses, scarcity, and objection handling.
How This Skill Works
Run the /create-hormozi-pitch command to follow an interactive guided process that optimizes the Value Equation (Dream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice), selects guarantee types, and builds a compelling value stack with bonuses. It also applies the MAGIC naming formula and generates a ready-to-use pitch with scarcity and objection-elimination tactics. For complete step-by-step instructions, see read ${PAI_DIR}/commands/create-hormozi-pitch.md.
When to Use It
- Launching a new product or service
- Reworking an offer or pricing to improve conversions
- Drafting a high-ticket coaching, consulting, or service proposal
- Creating a course, program, or mentorship offer
- Designing upsell/downsell sequences with guarantees
Quick Start
- Step 1: Run the /create-hormozi-pitch command
- Step 2: Define Dream Outcome, Perceived Likelihood, Time Delay, and Effort & Sacrifice
- Step 3: Build the value stack, choose a guarantee, set scarcity, and deploy the final pitch
Best Practices
- Start with a crystal-clear Dream Outcome and map it to the value stack
- Select a guarantee type that aligns with your risk tolerance and outcomes
- Use the MAGIC naming formula to frame the offer clearly
- Anchor price with a strong value proposition and bonuses
- Test scarcity and time-bound elements while addressing objections
Example Use Cases
- Grand Slam Offer for a course launch with multiple bonuses and a high-ticket price
- High-ticket consulting package with outcome-based guarantee
- SaaS upgrade offer featuring a value stack and risk reversal
- Live workshop or mastermind with limited seats and fast-action bonuses
- Lead magnet aligned with a paid offer using a compelling dream outcome
