brand-guidelines
Scannednpx machina-cli add skill ECNU-ICALK/AutoSkill/brand-guidelines --openclawAnthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Source
git clone https://github.com/ECNU-ICALK/AutoSkill/blob/main/SkillBank/Common/AwesomeClaudeSkills/brand-guidelines/SKILL.mdView on GitHub Overview
This skill applies Anthropic's official brand colors and typography to any artifact that benefits from Anthropic's look-and-feel. It enforces main and accent colors, typography, and smart formatting to maintain brand consistency across documents, decks, and products.
How This Skill Works
On load, it uses system-installed Poppins for headings (24pt+) and Lora for body text, with automatic fallback to Arial for headings and Georgia for body when custom fonts are unavailable. It applies precise RGB brand colors via python-pptx, cycles non-text shapes through accent colors (orange, blue, green), and preserves text hierarchy and readability.
When to Use It
- Creating internal or external documents that must follow Anthropic branding (presentations, reports, briefs).
- Designing PowerPoint, Google Slides, or other slide decks with official colors and typography.
- Producing branded marketing collateral like one-pagers or brochures.
- Formatting policy or guideline documents to align with brand standards.
- Working on product specifications or technical docs that should visually reflect the Anthropic brand.
Quick Start
- Step 1: Identify the artifact and ensure system fonts (Poppins for headings, Lora for body) are available or installed.
- Step 2: Apply Poppins to headings (24pt+) and Lora to body text; set brand RGB colors for backgrounds and text.
- Step 3: Review contrast and export in the required format (PPTX/PDF); confirm non-text shapes use accent colors.
Best Practices
- Pre-install Poppins and Lora in your environment for best font fidelity.
- Enforce 24pt+ size for headings and apply Poppins consistently to preserve hierarchy.
- Use Lora for body text and ensure high-contrast color combinations for readability.
- Let accent shapes cycle through orange, blue, and green without overpowering content.
- Validate color values and font rendering with python-pptx RGBColor across devices.
Example Use Cases
- Branding a quarterly executive deck with consistent typography and colors.
- Bringing Anthropic styling to internal policy documents for clarity.
- Creating branded marketing one-pagers and product briefs.
- Designing client-facing reports that reflect Anthropic's visual identity.
- Producing branded templates for slides and documents.
