Overview

Conversion Copy helps write headlines, CTAs, and value props that move people to act. It audits existing copy for weak verbs, vague claims, and missing specificity to ensure every surface performs. Use it when building landing pages, hero sections, email subject lines, or any surface where words must do real work.

How This Skill Works

This skill applies constraints to headlines, CTAs, and value props, then audits the copy for adjectives, vague claims, and product-centric language. It replaces general phrasing with specific numbers and outcomes, rewrites in user language, and validates that the copy can be understood aloud and by someone unfamiliar with the product.

When to Use It

• Writing landing pages
• Creating hero sections
• Crafting email subject lines
• Rewriting CTAs on product pages
• Auditing existing copy for clarity and specificity

Quick Start

1. Step 1: Run /conversion-copy to apply copy constraints to your draft.
2. Step 2: Audit the copy using the checklist: remove adjectives, swap 'we' for 'you', read aloud, and confirm understanding with someone new.
3. Step 3: Rewrite headlines, CTAs, and value props to meet constraints and test for clarity and impact.

Best Practices

• Run a constraint-based audit: remove adjectives, switch 'we' to 'you', and test for human tone
• Lead with user outcomes and concrete metrics (numbers, timeframes, results)
• Use the user’s language, not product jargon
• Make claims auditable with specific proof or metrics
• Read copy aloud and test with someone unfamiliar to ensure clarity

Example Use Cases

• Save 4 hours weekly with automated copy edits.
• Get 2x landing-page conversions with precise value props.
• Open rates rise with specific, user-language subject lines.
• Clarify value props with precise metrics in 5 days.
• Audit your copy: turn vague claims into concrete outcomes.

Frequently Asked Questions