What is market positioning?

It is the intentional definition of how your product is perceived relative to competitors, using specific dimensions and a clear statement.

Where will the output be saved?

In the 02-reports/ folder as [YYYYMMDD]-positioning-v0.md, using the references/positioning-template.md as the guidance.

niopd-mr-positioning

Scanned

npx machina-cli add skill 8421bit/NioPD-Skills/NioPD-MR-positioning --openclaw

Files (1)

SKILL.md

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Market Positioning Skill

This skill develops clear market positioning through systematic competitive analysis.

Theoretical Foundation

Positioning Statement Template

For [target customer] who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator].

Positioning Dimensions

Price vs. Quality
Features vs. Simplicity
Broad vs. Niche
Innovation vs. Reliability

Instructions

Step 1: Analyze Current Position

How are we perceived today?
What do customers say about us?

Step 2: Map Competitive Positions

Create positioning map on key dimensions

Step 3: Identify White Space

Where is there opportunity?
What positions are overcrowded?

Step 4: Define Target Position

Where should we be?
How is it differentiated?

Step 5: Create Positioning Statement

Apply template with specific details

Step 6: Generate Report

File path: 02-reports/[YYYYMMDD]-positioning-v0.md

Output Specifications

File Naming: [YYYYMMDD]-positioning-v0.md
Location: 02-reports/
Template: references/positioning-template.md

Source

git clone https://github.com/8421bit/NioPD-Skills/blob/init/plugins/niopd/skills/NioPD-MR-positioning/SKILL.mdView on GitHub

Overview

This skill helps you analyze current perception, compare against competitors, identify white space, and define a differentiated target position. It culminates in a formal positioning statement and a report using a standard template stored in the 02-reports folder.

How This Skill Works

Follow a six-step workflow: assess current position and customer feedback, map competitors on key dimensions (price vs. quality; features vs. simplicity; broad vs. niche; innovation vs. reliability), identify white space, define the target position, craft a positioning statement using the provided template, and generate a report saved to 02-reports/[YYYYMMDD]-positioning-v0.md.

When to Use It

When launching a new product and you need differentiated messaging.
When benchmarking competitors to refine your brand positioning.
When customer perceptions differ from your intended message.
When entering a new market or segment.
When refreshing brand positioning to align with strategy.

Quick Start

Step 1: Analyze current position and collect user feedback.
Step 2: Map competitors on price vs quality, features vs simplicity, broad vs niche, and innovation vs reliability.
Step 3: Define the target position, craft a statement using the template, and generate the report to 02-reports/[YYYYMMDD]-positioning-v0.md.

Best Practices

Anchor analysis in real customer needs and perceptions.
Use the Positioning Statement Template exactly as provided.
Map competitors using the four positioning dimensions to reveal gaps.
Validate insights with customer data and competitive intelligence.
Keep the final positioning concise, defendable, and documented in 02-reports.

Example Use Cases

SaaS brand redefines category by prioritizing reliability over feature count.
Consumer hardware differentiates on price-quality balance rather than sheer specs.
App maps broad vs niche to identify a focused target segment.
Product messaging crafted from the positioning template to clarify benefits.
Output report generated and saved as 02-reports/[YYYYMMDD]-positioning-v0.md.

Frequently Asked Questions

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