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MCP Server for Google Analytics Integration

How to use

The GA MCP Server is a dedicated Model Context Protocol (MCP) server designed to facilitate seamless integration with Google Analytics. By using this server, you can efficiently manage data and enhance your application's analytics capabilities, enabling you to track user interactions and conversion metrics more effectively.

Once connected to the GA MCP Server, you can interact with it by sending specific queries to retrieve or manipulate your Google Analytics data. Although there are currently no documented tools available, you can utilize standard MCP commands for fetching reports, tracking events, and managing user data. For optimal performance, focus on queries that target specific metrics or dimensions relevant to your analytics needs.

How to install

Prerequisites

  • Ensure you have Node.js installed on your system (preferably version 12 or higher).

Option A: Quick start with npx

You can quickly start using the GA MCP Server with the following command:

npx -y ga-mcp-server

Option B: Global install alternative

If you prefer to install the server globally, use the following command:

npm install -g ga-mcp-server

Additional notes

When configuring the GA MCP Server, ensure that you set the necessary environment variables, such as your Google Analytics tracking ID and authentication credentials. A common gotcha is forgetting to enable the Google Analytics API for your project, which may result in authentication errors when attempting to access data.

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