aso-skills

ASO & App Marketing Skills provides a collection of agent-ready skills for ASO analysis, keyword research, metadata optimization, competitor analysis, market intelligence, and growth strategies. The MCP server lets your AI agent query real-time data (via Appeeky) and run structured workflows across ASO disciplines, such as running an ASO audit, performing keyword research, or generating optimized metadata descriptions. Once connected, you can invoke skills like aso-audit, keyword-research, metadata-optimization, market-movers, and market-pulse through your agent, enabling actionable recommendations with outputs templated for easy implementation in your app store presence.

To use it, connect the MCP server to your agent platform (e.g., Cursor, Claude, or other Agent Skills-compatible assistants) and authenticate with Appeeky if you enable the real-time data features. Typical actions include running an ASO audit for your app, identifying high-impact keywords, generating optimized title/subtitle/keywords, analyzing competitors, and obtaining a market briefing for a given category. The skills are designed to produce concrete outputs like prioritized fix lists, keyword groups, character counts, and strategic recommendations that you can implement directly in your App Store metadata or marketing plan.

Prerequisites:

• Node.js and npm installed on your machine
• Basic Git knowledge
• Access to an Appeeky API key if you want real-time data

Option A: Quick start using npx (no local install required)

1. Ensure you have an active Node.js environment and npm

2. Run the MCP server via npx (this pulls the aso-skills package from GitHub):

   npx -y eronred/aso-skills

3. If prompted, provide your Appeeky API key to enable real-time data integration

Option B: Local install (clone and run)

1. Clone the repository and install dependencies (if a local server script is provided in future updates):

   git clone https://github.com/eronred/aso-skills.git cd aso-skills npm install

2. Start the MCP server (if a startup script is provided in the repository):

   npm start

3. Configure Appeeky integration by setting APPEEKY_API_KEY and APPEEKY_API_URL in your environment variables as needed.

Option C: Documentation and configuration

• If you’re integrating with Appeeky, ensure your MCP server is reachable at the provided URL (default example is https://mcp.appeeky.com/mcp) and that your Authorization header is configured as described in the Appeeky integration docs.

Tips and common considerations:

• If you plan to use real-time Appeeky data, keep your APPEEKY_API_KEY secure and do not hard-code it in public repos.
• The mcp_config example uses the GitHub-hosted package via npx. If you publish or deploy a dedicated MCP endpoint, consider pinning a specific version of the package for stability.
• Ensure network access from your MCP host to the Appeeky API. Some environments require firewall allowances for outbound API calls.
• The skills are designed to be modular; you can mix and match aso-audit, keyword-research, metadata-optimization, and market-movers to build end-to-end workflows.
• If you encounter rate limits or data latency from Appeeky, consider caching non-time-sensitive outputs or scheduling data-heavy tasks during off-peak times.